Hybrid Merchandising Manager, Hyacinth House bei Tuckernuck

Title:              Merchandising Manager, Hyacinth House 

Location:       Washington, D.C. 

Salary:           Competitive salary and benefits package based on qualifications; classified as full-time salaried; exempt and not eligible for overtime. 

Reports to:     Caroline Thomas, Senior Director of Buying 

Travel:            Occasional travel required 

Position Overview 

Tuckernuck is seeking a Merchandising Manager, to support our Hyacinth House product strategy, merchandising process, strategic creative initiatives, product development, consumer reporting and strengthen internal department cross functionality and communication. The
ideal candidate will have a strong ability to self-motivate and drive initiative, while having a deep
understanding of the Hyacinth House brand and customer. He or she will be an extremely efficient administrative professional who is incredibly detail oriented, deadline driven, highly organized, flexible and reliable. This person will
have impeccable follow through and demonstrate ability to handle multiple competing priorities in a
fast-paced environment where teamwork is key! 

Core Responsibilities

Digital Merchandising & Product Management

• Own the end-to-end on site merchandising for Hyacinth House alongside the merchandising team, ensuring brand visibility across site collections, edits, and PDPs to drive engagement and conversion.
• Collaborate with the Senior Merchant and Logistics teams to align weekly/monthly receipt flows with publishing cadence with content and marketing initiatives.
• Ensure PDP accuracy through daily audits and manage updates related to imagery, copy, pricing, linking, and product specs.
• Ensure the copy team creates engaging copy for the brand as well as accurate product information. 
• Generate reviews for product that illustrates garment details and increase conversion
• Manage YOTPO reviews and customer feedback, identifying themes to inform merchandising and development decisions 

Brand Marketing & Growth Initiatives

• Assist with storytelling and positioning efforts in partnership with Marketing, Editorial, and PR teams—driving product placements in emails, social media, events, and pop-ups.
• Partner with Marketing on monthly email features, influencer campaigns, and seasonal marketing themes that elevate Hyacinth House visibility.
• Collaborate with Growth Marketing to track ROAS, CVR, and CTR across email, SMS, and social, optimizing based on performance insights.
• Collaborate with Editorial to refine brand positioning, ensuring SEO relevance and consistency across channels. 

Retail & Omnichannel Strategy

• Support in-store product strategies with Senior Director of Buying and Senior Merchant through regular touchpoints with retail teams, store visits, and floorset recommendations based on product performance.
• Present product knowledge and assortment insights for both online and brick-and-mortar retail (NYC & DC) in regular cross-functional meetings.

Consumer Insights & Buying Support

• Analyze Shopify data on conversion, geo trends, cart behavior, and purchasing patterns to identify assortment gaps and inform buy strategies.
• Present key consumer insights and investment opportunities during monthly Order Reviews and seasonal Buy Reviews.
• Build and maintain strategic relationships across Marketing, Buying, Styling, and Creative teams to align on seasonal themes, assortment direction, and business priorities.

Product Development & Creative Strategy

• Prepare quarterly reports on silhouette, color, and category trends to guide development; support creation of seasonal moodboards in collaboration with creative and buying teams..
• Track performance and cross-brand purchasing to inform styling and accessory recommendations for full-look merchandising on site.

Styling & Content Production

• Liaise with Styling and Production teams to ensure cohesive creative execution; communicate styling objectives tied to seasonal vision and brand strategy further highlighting “the why” behind the product creation
• Manage reshoot and photo editing requests for in-stock inventory, optimizing visual presentation for conversion 

Minimum Qualifications 

• At least 5 years of brand management and or product merchandising experience 

Knowledge/Skills/Abilities 

• Passion for the Tuckernuck brand and interested in retail/ fashion 
• Obsessed with details and constantly double checking 
• Motivated by hitting internal and external deadlines
  
• Problem-solver with a proactive nature 
• Flexible and adaptable with willingness to support other departments 
• Outstanding communication and organizational skills 
• Ability to thrive in a fast-paced environment 
• Entrepreneurial spirit with a desire to learn every single day 
• Energetic, kind, sincere, and positive attitude
• Ability to build solid relationships with teammates and vendor partners 
• Proficient in Excel and ability to learn new software platforms quickly 
• Interest in data analytics to drive decisions 

Tuckernuck Core Values 

The successful candidate will also demonstrate the following core values that inspire the Tuckernuck team to make a difference. 

• Teamwork Makes the Dream Work 
• Find the Fun 
• Stay Authentic 
• Respect 
• Entrepreneurial Spirit 
• Start Strong & Finish Strong 
• Have Courage 

Tuckernuck is an equal opportunity employer and makes employment decisions on the basis of merit.
Tuckernuck policy prohibits unlawful discrimination based on race, color, religious creed, sex, gender
identity, marital or veteran status, age, national origin, ancestry, citizenship, physical or mental disability,
medical condition, genetic information or characteristics (or those of a family member), sexual
orientation, pregnancy, or any other consideration made unlawful by federal, state, or local laws. It also prohibits discrimination based on a perception that anyone has any of those characteristics or is
associated with a person who has or is perceived as having any of those characteristics. All such
discrimination is unlawful.