Hybrid Coordinator of Media and Marketing bei Marlin Independent School District

Assist the Director of Communications & Marketing by providing leadership that supports the district’s overall marketing and communications program through effective, professional communications with internal and external audiences. The Coordinator of Marketing & Digital Media will promote Marlin ISD by managing marketing campaigns and planning/executing branded events to help fulfill the mission of the school district.

Qualifications:

Education/Certification:

Bachelor’s degree in journalism, public relations, communications, marketing or other related communications or business field, preferred 

Special Knowledge/Skills:

• Understanding of brand marketing

• Demonstrated skills and knowledge in use of digital, web-based and social media marketing

• Demonstrated skills and knowledge in the use of traditional marketing, including print, radio and television

• Demonstrated skills in writing, proofreading, and editing for proper grammar and punctuation

• Experience in developing and promoting brand through storytelling, photography and video production

• Proven work experience researching and writing stories that are compelling and relevant to market

• Demonstrated skills in developing and delivering presentations to small and large groups

• Demonstrated ability to organize, plan, manage and execute special events

• Demonstrated ability to develop, build and manage positive relationships

• Creative skills in message development and PR/marketing campaigns

• Strong organizational, communication, and interpersonal skills

• Ability to work in a fast-paced environment to meet established deadlines while prioritizing and multitasking

• Ability to collaborate effectively with others

• Ability to develop ideas and perform tasks with little or no supervision

• Maintain emotional control under stress

Experience:

• Three to Five (3-5) years of professional experience in marketing and communications

• School marketing and communications experience preferred

Major Responsibilities and Duties:

1. Assist the Executive Director of Communications & Marketing with the planning and execution of strategic, timely and results-driven marketing and communication plans

2. Oversees the development and production of promotional marketing campaigns for English and Spanish speaking audiences aimed at strengthening the district’s brand and increasing student enrollment

3. Leads and executes experiential marketing events for the district and campuses designed to increase student enrollment

4. Serve as project manager and supervise the work of others during collaborative campaigns, programs, events, and projects

5. Plan, organize, manage, and execute special events for the school district, Communications department, and Partners in Education program

6. Develop and execute marketing and advertising programs and contracts, both short- and long-range, to ensure revenue enhancement in accordance with Board Policy

7. Assist the Executive Director of Communications & Marketing by guiding other department employees through special assignments, projects, and presentations, including oversight of the copywriting, design, layout, production, and distribution of promotional materials and initiatives

8. Assist the Executive Director of Communications & Marketing with meetings, materials, and communications with district officials

9. Attend committee meetings and community events as directed

10. Ensure all published content meets a high standard of quality, is relevant and useful for the audience

11. Collaborate with other department personnel to produce engaging stories and videos

12. Create a pipeline of original content and creative campaigns for the online newsroom and social media platforms to promote the district’s brand

13. Collaborate with the videographer to develop informative, engaging, and brand-focused videos

14. Serve as the district spokesperson, as directed, or in the absence of the Executive Director

15. Maintain a professional level of confidentiality regarding all district matters

16. Perform other duties as assigned

Supervisory Responsibilities:

1. Student intern(s) when applicable

2. Volunteers

Mental Demands/Physical Demands/Environmental Factors:

Tools/Equipment Used: Standard office equipment including personal computer and peripherals

Posture: Prolonged sitting; occasional bending/stooping, pushing/pulling, and twisting

Motion: Repetitive hand motions including frequent keyboarding and use of mouse; occasional reaching

Lifting: Occasional light lifting and carrying (less than 15 pounds)

Environment: May work prolonged or irregular hours; frequent districtwide travel; occasional statewide travel and out-of-state travel

Mental Demands: Work with frequent interruptions, maintain emotional control under stress