Hybrid Associate Brand Manager, Global Marketing bei Thermacell Repellents, Inc.

Description

Disclaimer: Please note, if you are selected to have an interview with Thermacell, you will receive an email from our applicant tracking system Paylocity ([email protected]) or an email from a Thermacell.net domain. Be aware of phishing emails/text messages. Thermacell will never text or Skype you about your candidacy or personal confidential information. If you are unsure, please contact [email protected].

THE COMPANY

Thermacell Repellents, Inc. is a privately held company with a mission to liberate people who love the outdoors from the harmful effects of insects. Founded in 1999 and based outside of Boston in Bedford, Massachusetts, Thermacell makes the world’s leading zone mosquito repellent protecting people and pets up to 20ft in outdoor spaces without sprays, scents, or chemicals on your skin. 

Dedicated to delivering the best consumer experience, we have an ever-expanding product line for both adventure and home use. We aim to change the way people repel insects, through our award-winning science backed products, disruptive innovation, and expanding distribution across multiple retail & e-comm channels in over 30 countries across the globe. 

Thermacell currently employs 125+ full time employees at our 3 locations: Bedford Massachusetts (Corporate HQ), Buford Georgia (Manufacturing & Distribution), and Hampton Florida (Science & Research Center).

ROLE PURPOSE: 

Thermacell is seeking a creative, action-oriented and data-driven Associate Brand Manager to support the development and execution of global brand fundamentals and foundational brand strategies that drive healthy, sustainable growth across markets. This role will analyze consumer and market trends, and act as a driving force to grow the Thermacell brand globally. 

This role will partner with internal cross-functional teams and external partners to help manage brand performance, support the development of marketing campaigns, and ensure brand consistency across all touchpoints. The impact of this role will be felt in how more consumers discover, choose, and emotionally connect with Thermacell, driving brand awareness, customer growth, and lasting loyalty.

Reporting to the Senior Brand Manager, the Associate Brand Manager will help translate insights into action, support go-to-market plans, and collaborate on a team that is the driving force behind our brand’s evolution across North America and international markets. 

STATUS: Exempt

WORKING HOURS: 9-5pm M-F

WORK LOCATION: Hybrid/Corporate Office - 32 Crosby Dr Bedford MA 01730 (expectation of in-office Tuesday, Wednesday, and Thursday)

Please note: Immigration Sponsorship is not available for this role.

ESSENTIAL FUNCTIONS AND RESPONSIBILITIES: 

• Assist in the development and implementation of brand strategies and marketing plans for deployment across global marketing campaigns.
• Manage timelines and project deliverables for brand campaigns and product launches.
• Maintain brand guidelines and ensure consistency across consumer-facing materials.
• Lead reporting and analysis of North America brand performance, including identifying key drivers in a seasonal business, market trends, consumer insights, and competitive activity to inform marketing actions, brand positioning, product development, and communications.
• Support content and marketing needs for growing International business with the International Marketing manager and Canada/US projects with respective Marketing Managers.
• Managing  he tracking and reporting of the marketing budget, including monthly forecasting and expense tracking against plan.
• Drive and support in the planning and execution of North America organic social content, community engagement, and response strategy in collaboration with internal and agency partners.
• Help  identify growth opportunities and contribute to innovation projects and new product development.
• Collaborate with cross-functional teams including Product, Sales, Consumer Experience, and International to execute marketing initiatives.

THE IDEAL CANDIDATE:

• Lives our core values of Drive, Ownership, Integrity, Teamwork and Evolution
• Data-driven and able to turn analytics into action
• Collaborative and able to work well across functions
• Authentic and personable, humble, smart
• Relentless work ethic juiced by results, not titles or activities
• Externally competitive, internally collaborative
• Highly resourceful. Hands-on and practical
• Chooses curiosity and a commitment to learning over being right
• Radically candid – always with positive intention 
• Motivated by challenge, resilient in the face of setbacks or adversity 
• Able to critically think and navigate within a variety of ambiguous situations
• Even keeled energy, brings calm to chaos, low drama
• Make impeccable agreements, delivers end to end results with excellence
• Makes high quality data-based decisions with autonomy
• Unquenchable thirst for learning and self-improvement
• Effective communicator meeting people where they are
• Manages multiple, complex, and competing priorities

COMPENSATION

Compensation for this position will include a competitive base salary ($78,000 - $101,700) and an Annual Target Bonus program-details provided separately. Benefits for this position will consist of vacation benefits at a competitive level, along with 9 paid holidays, 2 Floating Holidays and a day off for your Birthday! Additionally, a company shutdown period is offered for one week between Christmas and New Year’s Day.

We are proud to offer a competitive & valuable benefits package that enables you to protect your health, your family, and your way of life. It includes best-in-class medical & dental insurance where Thermacell pays for 82.5% of the premiums; Thermacell also pays for the first half of your medical deductible through our Health Reimbursement Account. Long & Short-term Disability & Group Term Life insurance (one-time base salary plus bonus up to max) is also available at no cost to you. Forty hours of sick time is also available on your first day of employment. 

Additionally, you will have access to a variety of additional benefits such as vision, supplemental life, critical illness, Medical FSA (Flexible Spending Account), Dependent Care FSA, accident, SecureSave savings account, EAP (Employee Assistance Program), product benefit, wellness benefit, and pet insurance for your furry family members! You can find all the details and additional discounts in our benefits guide. 

You may start contributing to our 401k after completing 30 days of service (enrolling on the first of the following month). You will be eligible for the employer match up to 4% (base salary + overtime wages - subject to the IRS (Internal Revenue Service) legal limit) after completing one year of service.  

WHY WORK HERE? 

We are proud of our company culture – it’s the fuel behind our dynamic and buzzing community! Our people are authentic, competitive, and compassionate. It’s truly a unique formula for success.

We believe in the virtuous cycle of thriving employees fueling a thriving business. We believe in growing great leaders and helping people to unleash their full human potential. We believe in creating a frictionless organization where clarity and empowerment to do the work that matters as fast as possible. We believe in making impeccable agreements and relentlessly tracking exceptional results and celebrating achievements together! We believe in creating inspiring impact everywhere we can in support of our mission where everyone can be a force multiplier. 

OUR CORE VALUES:

• Drive – An optimistic can-do spirit, a passion to delight our consumer, a belief in the importance of determination and the freedom to make a difference.
• Ownership – We are empowered to take accountability for our contributions and desire to do the highest quality work with responsible urgency to drive business results.
• Integrity – We will always do the right thing guided by truth and sincerity. We exercise constructive candor and have the willingness to challenge and be challenged in all interactions.
• Teamwork – The belief that we is greater than me, and with collective brainpower we are better together. We are a community of compassionate support and collective success. We win as one and play hard in celebration together.
• Evolution – We are committed to continuous improvement, always learning, growing, and adapting to constant change. We seek progress over perfection.

OUR COMMITMENT: Thermacell is committed to preserving a culture of diversity, inclusion, and belonging. The collective sum of our individual differences, knowledge, life experiences, and unique talents represents a significant part of our culture and is the foundation for our accomplishments and impact. We strive to create a supportive community where we all can show up as our authentic selves and are confident and comfortable to be genuine with our teammates in our day-to-day work environment. We are proud to be an equal-opportunity employer.  We do not discriminate on the basis of race, color, religion, citizenship, national origin, sex (including pregnancy), sexual orientation, gender identity or expression, age, physical or mental disability, veteran status, marital status, genetic information, or any other characteristic protected by state, federal or local law. 

OUR AWARDS:  Popular Mechanics - Grand Award Winner - Recreation - Best of What's New 2018 New York Times Wirecutter - The Best Mosquito Control Gear for Your Patio or Yard Outside Magazine - Best Car Camping Gear 2018 Backpacker Magazine - Best Backpacking Accessory 2019 Field & Stream “Best of the Best” Award - Good Housekeeping Research Institute #1 Tabletop Mosquito Repellent – LIV Smart Mosquito Repellent System - CES TWICE Awards 2022-2021 - Canadian Tire Digital Excellence Award – CES New Tech Award – IDEA Good Design Award – Good Housekeeping Home Products Award - This Old House Editor’s Choice – Time Magazine Best Inventions 2022, Outside Gear Guide Editor’s Choice 2022, NYT Wirecutter pick for “The Best Mosquito Control Gear for your Patio or Yard” 2023, CNN Underscored Editor’s Pick 2024, Great Place to Work Award 2025

Requirements

SKILLS/KNOWLEDGE/EXPERIENCE REQUIRED

• 3-5 years of experience in brand management, marketing, or similar field required, ideally in consumer packaged goods (CPG). Experience with high-growth brands a plus. 
• Experience supporting cross-functional initiatives across multiple teams.
• Strong skills in analyzing consumer, category, and performance data to inform brand strategy and execution. 
• Solid understanding of best practices of marketing and brand management fundamentals
• Bachelor’s degree from an accredited institution required; MBA or equivalent advanced degree is preferred but not required.