Hybrid Sr. Analyst, Paid Media bei Augurian

About Augurian

Augurian is a digital marketing agency that helps companies confidently grow by connecting marketing investments to real business outcomes. We specialize in SEO, paid media, analytics, and content strategy—delivering data-driven insights and a collaborative partnership that drives results.

We operate on a hybrid model: our team works in-office one day per week to foster connection and collaboration, while the remaining days are remote with the option to work from the office as desired.

Job Overview: Senior Analyst of Paid Media

As a Senior Analyst, you will play a critical role in shaping data-driven strategies, deriving insights, and providing valuable recommendations to optimize client performance. In this role you’re expected to be a trusted SME, strategic thought leader, process innovator, efficient executor, and account/client management masters. 

Responsibilities:

Account Strategy:

• Collaborate with Senior Leaders to develop paid media strategies with client goals and objectives in mind.
• Manage and execute paid media strategies and identify areas of opportunity for proactive client account management.

• Work closely with cross-functional teams to implement recommended strategies.

Account Management:

• Begin to serve as the point of contact on larger client accounts and be the primary point of contact on small to medium-sized client accounts.
• Communicate campaign strategies, performance updates, and recommendations in a clear and professional manner.

• Address client feedback and ensure client satisfaction.

Account Execution:

• Implementation & maintenance of paid media campaigns across various platforms, including but not limited to PPC, display advertising, and social media.
• Provide strategic insights and data-driven recommendations to optimize client campaigns and overall business strategies.

• Manage budget allocation, bid strategies, and targeting to optimize campaign performance.

• Ensure strategies are executed in accordance with industry best practices, client guidelines, and the Augurian process.

Analysis/Reporting:

• Develop and generate insights that communicate data findings effectively.

• Effectively leverage reports and visualizations to communicate insights/perspectives.

• Establish, monitor, and analyze key performance indicators (KPIs) to evaluate the success of campaigns and initiatives.

• Translate complex data into clear, actionable recommendations for internal teams and clients.
• Optimize the use of analytics platforms to enhance data accuracy, efficiency, and reporting capabilities.

Cross-Functional Collaboration:

• Collaborate with other departments, including organic, analytics & sales when value can be delivered that is worth the impact. Specifically on client process

Thought Leadership and Practice Development:

• Identify and test opportunities for process and strategy improvement within the paid media function.

• Implement best practices and methodologies to enhance efficiency and effectiveness.
• Stay updated on industry-leading analytics tools and technologies.

• Active participant in practice traditions and process

Organizational Culture and Core Values:

• Align working style agency's core values, fostering a positive and inclusive workplace culture.