· Cultivating organic relationships with influencers
· Negotiating paid contracts with defined deliverable
· Knowledge of the ever changing influencer landscape across different sectors
· Overarching knowledge of various social media platforms inclusive of Instagram, Facebook & TikTok
· Assisting in proactively monitoring all media, print, digital and social channels for brand coverage and competitor activity, scanning relevant articles for distribution around the team
· Compiling monthly and weekly reports for all clients accurately and effectively
· Analyze outcomes and create reports summarizing results
· Identify and track emerging trends, initiatives, and vendors in the digital space and develop relevant client applications
· Understanding media landscape across digital, print, and broadcast
· Facilitate the smooth running of the day to day function of each account team providing support as requested and required
· Day-to-day support on mailings, bookings, social media promotions, partnerships, blogger and influencer outreach initiatives
· Pull together press releases accurately and in a timely manner
· Manage product mailing from concept to execution mass mail outs
· Day to day client contact and managing client updates
· Attend & participate in client meetings
· Ensure minutes are taken during client meetings and sent around the team in a timely manner
· Maintain and establish industry contacts with digital influencers and bloggers
· Organize and support event logistics for media and influencers
· Compiling media lists for events and manage guest list
· Draft and circulate post-event press releases
· Be a brand champion for your clients and build strong relationships with them
· Develop PR strategic understanding by suggesting and attending external events/exhibitions to help gain more knowledge of industry/clients/ competitors and bringing key learnings back
· Involvement in creative brainstorms across clients and generate publicity strategies to enhance PR campaigns, going beyond the role of the press office
· 2-3 years of relevant working experience
· Beauty PR experience is preferred
· Superior knowledge of luxury consumer industry
· Ability to manage multiple accounts simultaneously
· Excellent written and verbal skill
· Understand the digital world and can exhibit creative thinking
· You are a team player who is hardworking and dedicated