Remote Public Relations Strategist bei Principal Financial Group

What You'll Do:

Are you passionate about securing media placements, shaping narratives, and growing a brand’s presence in the media landscape?

 

At Principal, we’re looking for a Public Relations Strategist who can elevate our earned media presence and expand our share of voice in the retirement space.

 

This is your opportunity to join a dynamic, collaborative team and play a pivotal role in delivering on our public relations strategy. We’re not starting from scratch—we’re building on momentum with agency support and executive buy-in. If you're a strategic thinker, persuasive storyteller, and media-savvy communicator, this is the role for you.

 

What You’ll Do:

• Drive earned media strategy. Proactively identify media opportunities that align with business objectives and grow Principal’s visibility—especially in the Retirement & Income Solutions (RIS) space.
• Pitch with purpose. Craft compelling media pitches, press releases, op-eds, and story angles that position Principal as a go-to voice for retirement topics.
• Grow our share of voice. Monitor industry news, competitor activity, and earned media coverage to identify white space and strategically insert Principal into high-impact conversations.
• Amplify thought leadership. Collaborate closely with the RIS thought leadership team and external PR agency to develop and promote expert commentary and secure external executive opportunities.
• Deliver results. Drive strategy to deliver share of voice and other earned media metrics — and analyze results to shape future PR efforts.
• Ensure message consistency. Work cross-functionally to align external messaging with internal communications and enterprise priorities.

Who You Are:

• A public relations professional with a track record of delivering earned media results in competitive, fast-paced industries.
• Skilled at building relationships with spokespeople and media to secure strategic placements in top-tier and trade media outlets.
• Comfortable translating complex business and financial topics into compelling, media pitches.
• Insight-driven, using media trends and data to guide strategy and optimize performance.
• Collaborative and curious, always seeking new ways to amplify messaging and enhance brand presence.

Qualifications:

• Bachelor’s degree, or equivalent, in public relations, communications, journalism, marketing, or a related field.
• 6+ years of experience in PR, media relations, or corporate communications, with a focus on earned media.
• Proven success pitching and placing stories in national, regional, and trade media.
• Excellent writing and editing skills across formats and platforms.
• Strong project management, organizational, and strategic planning abilities.
• Ability to work in a fast-paced environment with changing priorities.

 

Why Join Principal?

You’ll have the chance to shape a refreshed and growing PR program with strong leadership support and agency resources. Be part of a collaborative, forward-thinking team where your work will directly influence how the world sees Principal—while helping people build secure financial futures.

 

Ready to lead the conversation? Apply today and help us increase Principal’s visibility and voice in the moments that matter most.

Salary Range Information:Salary ranges below reflect targeted base salaries. Non-sales positions have the opportunity to participate in a bonus program. Sales positions are eligible for sales incentives, and in some instances a bonus plan, whereby total compensation may far exceed base salary depending on individual performance. Actual compensation for all roles will be based upon geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer.Salary Range:$81900 - $140000 / yearTime Off Program:Flexible Time Off (FTO) is provided to salaried (exempt) employees and provides the opportunity to take time away from the office with pay for vacation, personal or short-term illness. Employees don’t accrue a bank of time off under FTO and there is no set number of days provided.Pension Eligible:YesAdditional Information:

Work Authorization/Sponsorship

At this time, we're not considering applicants that need any type of immigration sponsorship (additional work authorization or permanent work authorization) now or in the future to work in the United States. This includes, but IS NOT LIMITED TO: F1-OPT, F1-CPT, H-1B, TN, L-1, J-1, etc. For additional information around work authorization needs please use the following links.

Nonimmigrant Workers and Green Card for Employment-Based Immigrants

Investment Code of Ethics

For Principal Asset Management positions, you’ll need to follow an Investment Code of Ethics related to personal and business conduct as well as personal trading activities for you and members of your household. These same requirements may also apply to other positions across the organization.

Experience Principal

At Principal, we value connecting on both a personal and professional level. Together, we’re imagining a more purpose-led future for financial services – and that starts with you. Our success depends on the unique experiences, backgrounds, and talents of our employees. And we support our employees the same way we support our customers: with comprehensive, competitive benefit offerings crafted to protect their physical, financial, and social well-being. Check out our careers site to learn more about our purpose, values and benefits.

Principal is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Posting Window:We will accept applications for 3 full days following the Original Posting Date, after which the posting may remain open or be removed based upon applications received. If we choose to post the job again, we will accept additional applications for at least 1 full day following the Most Recently Posted Date. Please submit applications in a timely manner as there is no guarantee the posting will be available beyond the applicable deadline.Date First Posted (TTF):8/12/2025Latest Post Date: Careers - US:8/12/2025

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