Hybrid Marketing Manager bei Burger Lounge

Marketing Manager – Hybrid | San Diego, CA

Salary Range: $75,000 – $90,000

Who We Are

Burger Lounge began in La Jolla in 2007 with a simple mission: do a common thing uncommonly well. We built our reputation on grass-fed, grass-finished beef and whole-food ingredients sourced with integrity.

We’re more than a restaurant, we’re a purpose-driven brand focused on quality, hospitality, and community. Our teams bring fresh thinking and genuine care to everything we do.

If you’re passionate about meaningful food and excited to grow a beloved brand, you’ll feel right at home here.

About The Role

We’re a lean and ambitious team, driven by a simple truth: everything we do starts with the guest—understanding what matters to them, connecting with them in ways that are meaningful, and inspiring them to choose us. The Marketing Manager is a critical part of turning that insight into results. This is a hands-on role in a start-up–like environment: no big team, no unnecessary bureaucracy—just real ownership and the support to make things happen. You’ll be the primary marketing lead, working shoulder-to-shoulder with leadership and supported by trusted external partners (designers, printers, etc.). If you thrive on autonomy, clarity of purpose, and moving fast, this role offers both challenge and opportunity.

The Marketing Manager combines strategic ownership with hands-on execution—ensuring the vision we set together turns into tangible results. You will run the day-to-day marketing function—managing timelines, deliverables, communication flow, and vendor coordination—with the same discipline you bring to shaping strategy. You will have full ownership of our brand strategy, from the marketing calendar to how we talk about our products in ways that build awareness and loyalty. You will also own our Local Store Marketing (LSM) strategy—a trade area–specific platform that allows for smart testing, focused impact, and meaningful contribution to sales growth. And you will participate in the creation of system wide sales strategy, ensuring brand and LSM initiatives are tightly integrated into broader business priorities.

The right candidate is energized by meaningful work and motivated by results. You bring structure and clarity to the everyday while staying connected to the bigger picture. And while growth is absolutely on the table, it’s earned: by demonstrating strategic judgement, managing the function with discipline, and consistently delivering business results. Do that—and this role becomes a launchpad for bigger things.

Core Responsibilities

The responsibilities of the Marketing Manager are grouped into five key categories, ordered by functional flow—from execution to analysis. This structure provides clarity on scope and priorities, ensuring the role supports both tactical excellence and long-term capability.

Execution & Project Management

• Run day-to-day marketing operations, timelines, vendors, budgets, deliverables.

• Ensure every action aligns with brand, local marketing, and company priorities.

Brand Strategy & Activation

• Own our brand marketing calendar and product messaging.

• Lead system wide brand campaigns that increase awareness and guest loyalty.

Local Store Marketing (LSM)

• Design and execute LSM programs tailored to trade areas—driving local sales and engagement.

• Build scalable, testable initiatives that connect with communities.

Creative & Content

• Oversee content creation—photo shoots, store signage, digital content, etc.

• Collaborate with internal and external creatives to ensure on-brand execution.

Campaigns & Analytics

• Translate performance data and guest insights into action.

• Work closely with analysts and operators to refine strategy and improve outcomes.

What You Bring

You're a builder, you get things done with creativity and discipline. You bring structure to chaos, solve problems, and keep your eyes on the goal. You're collaborative, clear-headed under pressure, and driven by meaningful outcomes.

This is a hybrid role based in San Diego, with regular time at our Support Center and occasional travel to restaurant markets.

Your Skills & Experience

• Guest-Centric: You think like a guest—and use that to guide every marketing move.

• Marketing Savvy: MUST HAVE solid foundation in marketing fundamentals across various channels and tools.

• Brand-Focused: You know how to build, protect, and express a brand across touch points.

• Data-Driven: You’re confident with Excel and dashboards and use insights to improve decisions.

• Organized: You keep complex projects moving—on time, on budget, and with precision.

• Collaborative: Clear communicator and trusted partner to vendors and internal teams.

• Budget-Management: Experience managing campaign budgets and working closely with Finance.

• Design-Capable: Comfortable with simple in-house design; confident leading creative direction.

Your Mindset

• Self-Directed: You take ownership and follow through—no babysitting needed.

• Detail-Oriented: You sweat the small stuff because it reflects on the brand—and on you.

• Curious & Strategic: You ask smart questions and think about the “why” behind the work.

• Team-First: You support others, share wins, and value relationships.

• Pragmatic Optimist: You bring energy and find a way forward—even when things get messy.

What Success Looks Like

• Sales Growth through smart, targeted local and system wide marketing.

• End-to-End Ownership of campaigns and outcomes—with sharp execution.

• Cross-Functional Impact by partnering well across teams, vendors, and leadership.

• Strategic Input that shapes the broader sales and brand road map.

• Tangible Business Results—traffic, engagement, and ROI you can track.