Hybrid Manager, Retail Media – Walmart bei Conair LLC
Conair LLC · Stamford, Vereinigte Staaten Von Amerika · Hybrid
- Professional
- Optionales Büro in Stamford
- Lead media strategy and execution for Walmart Connect, aligning closely with internal eCommerce, sales, and brand teams to support growth and visibility across the Walmart digital shelf
- Develop and manage full-funnel media campaigns, from awareness through conversion, leveraging first-party data and retail media tools
- Partner with agency teams to ensure strategic planning, flawless execution, and ongoing optimization of paid media activations
- Identify high-impact opportunities by analyzing sales trends, shopper behavior, and competitive performance within the Walmart landscape
- Build and maintain a prioritized retail media roadmap aligned with business goals, seasonal priorities, and new product launches
- Measure and report campaign performance, extracting actionable insights to improve return on ad spend (ROAS), incrementality, sales lift, brand awareness, etc.
- Serve as the subject matter expert on Walmart Connect capabilities, trends, and innovations in the retail media space
- Collaborate cross-functionally with internal marketing, finance, supply chain, and category teams to ensure alignment and integration across all touchpoints
Qualifications:
- Bachelor’s degree in Marketing, Business, Communications, or a related field
- 4–6 years of experience in digital marketing, eCommerce, or retail media, preferably with Walmart Connect or other major retail media networks (e.g., Amazon Ads, Roundel, CitrusAd)
- Strong understanding of the Walmart ecosystem, digital shelf, and retail media landscape
- Proven experience in media planning, buying, and performance optimization
- Analytical mindset with the ability to translate data into strategy and insights
- Exceptional communication, project management, and cross-functional collaboration skills
- Experience working with media agencies and managing external partners
Preferred Skills:
- Proficiency in media platforms and analytics tools (e.g., WMC dashboards, Pacvue, Scintilla, etc)
- Familiarity with syndicated data sources (e.g., Profitero)
- Strong grasp of CPG or consumer products marketing strategies
- Working conditions are normal for an office environment.
- Must be able to sit for extended periods of time.
- Must be able to use a computer keyboard and view a monitor for extended periods of time.
- This role requires on-site presence Monday through Thursday, with the flexibility to work remotely from anywhere on Fridays.
- Comprehensive Medical/Dental/Vision plans
- Generous Paid Time Off Programs
- Life & Disability Insurance
- FSA/HSA/Dependent Care FSA
- Paid Parental Leave
- 401k and company match
- EAP & Employee Wellness Programs
- Volunteer Days Paid Time Off
- Free breakfast and lunch in the Stamford office