Position: Product Analyst, Digital Business

Purpose: The Incumbent is responsible for enabling data-driven decision-making across the organization and ensure that data is transformed into actionable insights that support business strategies, optimize operations. The candidate in this role will need to have deep technical skills to complement their analytical experience. The ideal candidate will be scrappy, independent, action oriented and excited about building data insights to influence product priorities.

Education: Bachelor's or Master's degree preferably in Engineering / Statistics/ Operational Research/ Computer Science/ Mathematics or equivalent training or work experience.

Experience: 6+  years of experience in a data analytics role.

Experience in the OTT or media industry is a plus but not necessary.

Location: Bangalore

Business/Channel/Function: Sony LIV

Key Responsibilities:

• Business Planning and Strategy:

• • Work with stakeholders to understand their strategic goals and identify areas where data driven insights can drive business value.
  • Collaborate with business stakeholders to understand their analytical requirements and deliver data-driven insights that support decision-making and operational improvements

• Viewership Maximization:

• • Drive efforts towards maximizing viewership on SonyLIV and ensuring profitability from advertisement business

• Create Data and Consumer Driven Culture:

• • Create and monitor interactive and automated dashboards to democratise data access to the team to track and monitor their individual business KPIs
  • Dashboard adoption: To ensure that dashboards are effectively utilized to generate meaningful reports, and visualizations that provide actionable insights across teams
  • Data Management- Collaborate with data engineering team to ensure data from various sources is collected, stored, and maintained in a reliable and accessible manner

• Stakeholder Communication:
  • Effectively communicate complex analytical findings in a clear and understandable manner, facilitating data-driven discussions and ensuring that insights are used to inform business strategies

Critical Competencies:

• Behavioural

• • Problem solving ability to understand and solve complex business problems with ease. Must possess the ability to switch between execution and strategy mode effortlessly.
  • Ability to see the big picture, visualize the future and develop relevant functional strategies which value add to our business.
  • Ability to prioritize and cope with competing demands.  Must possess a sense of urgency and excellent execution skills.
  • Passion for results and excellence while collaborating with cross-functional teams.
  • Inquisitive and analytical mind; out-of-the-box thinking; bring a creative perspective to business problems applying functional expertise, and business understanding.

• Technical

• • Ability to comprehend business problem and write complex queries in SQL to get desired results
  • Proficient in data wrangling through python or R
  • Experience working on basic Machine Learning algorithms such as Random Forest, Boosting, K Means clustering etc.
  • Strong data storytelling skills to effectively communicate insights to business teams
  • Strong experience with at least one BI tool such as Tableau, PowerBI, Looker, Mixpanel etc.

Why join us?

Sony Pictures Networks is home to some of India’s leading entertainment channels such as SET, SAB, MAX, PAL, PIX, Sony BBC Earth, Yay!, Sony Marathi, Sony SIX, Sony TEN, SONY TEN1, SONY Ten2, SONY TEN3, SONY TEN4, to name a few! 

Our foray into the OTT space with one of the most promising streaming platforms, Sony LIV brings us one step closer to being a progressive digitally led content powerhouse. 

Our independent production venture- Studio Next has already made its mark with original content and IPs for TV and Digital Media. 

But our quest to Go Beyond doesn’t end there. Neither does our search to find people who can take us there. 
We focus on creating an inclusive and equitable workplace where we celebrate diversity with our Bring Your Own Self Philosophy. We strive to remain an ‘Employer of Choice’ and have been recognized as:

• India’s Best Companies to Work For 2021 by the Great Place to Work® Institute
• 100 Best Companies for Women in India by AVTAR & Seramount for 6 years in a row
• UN Women Empowerment Principles Award 2022 for Gender Responsive Marketplace and Community Engagement & Partnership
• ET Human Capital Awards 2023 for Excellence in HR Business Partnership & Team Building Engagement
• ET Future Skills Awards 2022 for Best Learning Culture in an Organization and Best D&I Learning Initiative.

The biggest award of course is the thrill our employees feel when they can Tell Stories Beyond the Ordinary!