- Professional
- Lead DG, ensuring liquidation targets while acting as a knowledge hub on crop, pest, competition, and farmer practices for their territory.
- Work on segmentation, targeting, positioning, and preseason planning, ensuring execution of liquidation strategies.
- Drive sales through distributors and retailers, ensuring market penetration, share growth, and service excellence. Track distributor/retailer performance vs. POs, manage collections, and reconcile accounts.
- Monitor and consolidate product movement from distributor to retailer to farmer, ensuring accurate reporting of liquidation, inventory, and sales data.
- Strengthen distributor/retailer relationships, implement national programs, enforce trade discipline, manage stock returns, and communicate pricing and schemes.
- Liaise with KVKs, government agencies, and Agri. Dept. officials to drive local coordination.
- Work closely with ZDCLs & ZBMs for seamless execution of DG activities and regularly update the sales team.
- Collaborate with the NC team to identify hotspots and connect farmers to VPDs.
- Supervise key DG activities, including farmer meetings and field days, ensuring strong market engagement.
- Retail Servicing & Territory Planning (50%) – Ensure effective retail engagement, optimize territory coverage, and drive sales through planned servicing (13 days).
- Distribution Management (10%) – Strengthen distributor relationships, ensure stock availability, and streamline inventory operations (3 days).
- DG Delivery & Supervision (30%) – Oversee DG initiatives, ensure execution excellence, and drive farmer engagement (8 days).
- Reporting, Planning & Meetings (10%) – Track progress, analyse data, and align with teams for strategic decision-making to create comprehensive territory channel & sales strategy (3 days).
- Bachelor's / Master’s Degree in Agriculture.
- 3 to 5 years’ experience in agro-input industry.
- Good communication -oral and written- in both English and local language.
- Excellent interpersonal skills.
- Capability to achieve sales targets, by still retaining control on the market.
- Strong commercial acumen, understanding of the margin structure, conceptualizing schemes and articulating the advantages of our margins and schemes to the retailers and Distributors.