Hybrid Marketing Coordinator-Morningside at the Meadows-Assisted Living bei Morningside at The Meadows

JOB SUMMARY:                                                                    

The Marketing Coordinator is responsible for presenting and selling the community to prospective residents. Acting as the lead sales professional, this position manages all aspects of the sales process, from inquiry to deposit to move-in for Morningside at The Meadows, specifically Assisted Living. Works closely with other levels of service marketing team building a collaborative and supportive environment that assists each other as needed.

ESSENTIAL FUNCTIONS

1. Manages the occupancy process from first inquiry to receipt of deposit to move-in as it relates to the presentation, negotiation and promotion of the facility to that individual and/or family.
2. Works with the prospective resident, family members and key influencers to facilitate a timely and beneficial commitment to the facility.
3. Manages all information relating to the prospective resident/inquiry and maintains clear verbal and written communication regarding prospective residents with the Executive Director and COO.
4. Accurately documents all aspects of the sales process for all contacts and prospective residents in the leads management system.
5. Promotes the sales process through ongoing contact with prospective residents via telephone, personal visits, presentations and home visit activities, as appropriate.
6. Provides the sales and marketing consultant, planning information about opportunities or challenges, to be used in the development of strategies for maintaining optimal occupancy levels.
7. Effectively communicates all documents related to residency, such as Residency Agreements.
8. Conducts regular sales appointments within the facility with prospective residents.
9. Participates in and helps plan community events for the purposes of increasing the sales pipeline resulting in future move-ins.
10. Conducts presentations at community sales events.
11. Identifies prospective leads through a variety of referrals, such as online and phone inquiries, face-to-face interactions and advertising leads.
12. Participates in all sales training opportunities identified by the sales and marketing consultant, Executive Director and COO

QUALIFICATIONS:

1. Education: Associate’s degree in Marketing, Public Relations or related field of study or equivalent experience. Bachelor’s degree preferred.
2. Training and Experience: 3-5 years experience in a marketing or sales position, preferably in a senior living or healthcare environment. Detail oriented and excellent organizational and follow through skills. Excellent interpersonal, oral and written communication skills.
3. Certifications and Licenses: None
4. Job Knowledge: Ability to effectively engage and build relationships with customers. Ability to work independently, as well as with a team. Ability to understand customers’ needs and change strategies or tactics to meet those needs during the sales process.

Core Anchors – Good to GREAT Customer Service: To perform this job successfully, an individual should strive to provide Good to GREAT customer service and demonstrate our Core Anchors of People First…Always; Compassionate Action…Now; and Respectful Communication…Everywhere. GREAT is an acronym for the following principles: Greet with a Smile and by Name; Respect the Whole Person; Empathize; Accept Responsibility; and Team up for Success

WORKING CONDITIONS: Works in a clean, well-lighted, ventilated building, while understanding that the work location could move during and after construction.

PHYSICAL DEMANDS: Standing, sitting, walking, lifting up to 30 lbs., handling, fingering, pushing, pulling, carrying, reaching overhead, reaching forward, reaching low, stooping, kneeling, climbing, crouching, twisting motion, and balancing. Corrected vision to 20/20 and hearing to normal range.

SPECIAL DEMANDS: Makes evening or weekend appointments as necessary. Available to travel as needed. Ability to work well with vendors, residents, physicians and Morningside employees as needed.

This is a general overview of duties and conditions.