Scholar Rock is a biopharmaceutical company that discovers, develops, and delivers life-changing therapies for people with serious diseases that have high unmet need. As a global leader in the biology of the transforming growth factor beta (TGFβ) superfamily of cell proteins and named for the visual resemblance of a scholar rock to protein structures, the clinical-stage company is focused on advancing innovative treatments where protein growth factors are fundamental. Over the past decade, the company has created a pipeline with the potential to advance the standard of care for neuromuscular disease, cardiometabolic disorders, cancer, and other conditions where growth factor-targeted drugs can play a transformational role.
Scholar Rock is the only company to show clinical proof of concept for a muscle-targeted treatment in spinal muscular atrophy (SMA). This commitment to unlocking fundamentally different therapeutic approaches is powered by broad application of a proprietary platform, which has developed novel monoclonal antibodies to modulate protein growth factors with extraordinary selectivity. By harnessing cutting-edge science in disease spaces that are historically under-addressed through traditional therapies, Scholar Rock works every day to create new possibilities for patients. Learn more about the company’s approach at ScholarRock.com and follow @ScholarRock and on LinkedIn.
Summary of Position:
This is an exciting opportunity for an experienced and passionate patient marketer to play a critical role in enabling the successful launch of apitegromab, the company’s phase 3 candidate for the treatment of Spinal Muscular Atrophy (SMA). The Associate Director of Patient Marketing will be a key member of the marketing team and will have the opportunity to help build a brand and patient strategy of Scholar Rock as well as shape and execute the launch for apitegromab. A key aspect of the role is to demonstrate Scholar Rock’s core values, emphasizing bringing value to patients. The Associate Director of Patient Marketing will work cross-functionally to establish an innovative multi-channel plan and patient engagement to help educate and build ambassadors for Scholar Rock’s first commercial medicine.
Position Responsibilities:
Inspire a patient centric mindset throughout the organization and the delivery of the patient marketing plan
Develop and execute on patient and caregiver tactical plans, ensuring alignment to strategic imperatives and consistency in brand messaging
Ensure a patient centric approach to designing and executing the patient engagement plan
Build and maintain excellent relations with members of the SMA community
Develop and execute patient ambassador program for the brand with a robust retention strategy
Lead and execute patient conference plan and elevate presence at key conferences
Champion the development of event kits, branded swag and roll out to field teams to ensure the crisp execution of all patient facing events
Collaborate extensively and effectively with internal and field teams to ensure appropriate and compliant strategic alignment, collaboration and executional excellence of patient tactics for launch and beyond
Clearly communicate and champion brand strategy with key stakeholders internally and externally
Encourage innovation, embrace a culture of optimizing the patient experience throughout the patient journey
Support patient services teams to ensure a positive patient experience by developing branded materials
Manage agency of record for execution of patient support service marketing tactics, promotional review approvals and fulfillment
Accountable for agency relationships to drive value, innovation, and impact to support consumer strategy
Support field teams to successfully engage, attend events and run local and regional engagements and programs with the SMA community
Collaborate with advocacy to align plans and ensure flawless execution of launch of brand to the community
Conduct quarterly business reviews and field training refreshers to drive awareness and education for the patient and support service resources and programs
Manage patient and patient services marketing budget, demonstrating leadership in fiscal responsibility and accurate budget management
Candidate Requirements:
5+ years of pharma/biotech commercial experience
Demonstrated expertise in critical marketing operations activities (e.g. promotional review process, event planning, congress, launch readiness and planning)
Previous product launch experience
Outstanding project management, cross-functional collaboration and communication skills
Heightened focus on patient centricity
Thorough understanding of regulatory and compliance requirements
Outstanding relationship-building, influencing, and negotiating skills across all levels and disciplines
Team oriented and willingness to go the extra mile
Demonstrates emotional intelligence by seeking to understand before reacting
Performance orientation and ability to drive, work and deliver along agreed timelines
Readiness to travel (up to 30% of the time)
Scholar Rock is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
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