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Remote Director, Product Lines bei AdaptHealth LLC

AdaptHealth LLC · Vereinigte Staaten Von Amerika · Remote

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Job Type
Full-time
Description

Position Summary: 

The Director of Product Lines is a strategic leadership role responsible for owning and optimizing a comprehensive portfolio of Wellness at Home products throughout their complete lifecycle. This position drives category growth through strategic planning, cross-functional collaboration, and execution excellence while ensuring alignment with reimbursement frameworks and operational requirements.


Essential Functions and Job Responsibilities:


Product Portfolio Management

  •  Own end-to-end product lifecycle management for Wellness at Home portfolio, including product onboarding, expansion strategies, and discontinuation decisions.
  • Develop and execute comprehensive category strategies that drive sustainable growth across key sub-segments.
  • Monitor product performance metrics and implement optimization strategies to maximize portfolio value.
  • Conduct regular portfolio reviews and make data-driven recommendations for product mix optimization. 

Strategic Planning & Analysis

  • Define category strategies aligned with overall business objectives and market opportunities.
  • Conduct market research and competitive analysis to identify growth opportunities and threats.
  • Develop business cases for new product introductions and existing product enhancements.
  • Create and maintain category roadmaps that support long-term strategic goals.
  • Develop and implement plans to increase acquisition, conversion, and retention.

Cross-Functional Collaboration

  • Partner with clinical, operations, and regulatory teams to ensure product offerings meet quality and compliance standards.
  • Collaborate with reimbursement teams to align product strategies with coverage and payment models.
  • Work closely with sales and marketing teams to drive go-to-market execution and field adoption.
  • Coordinate with supply chain and vendor management to optimize product sourcing and availability.
  • Lead relationships and quarterly business reviews with manufacturers. 

Performance Management

  • Establish key performance indicators (KPIs) and successful metrics for product lines.
  • Monitor category performance against targets and implement corrective actions when needed.
  • Prepare regular reporting on category performance, market trends, and strategic initiatives.
  • Drive continuous improvement initiatives to enhance product performance and customer satisfaction.

Market & Customer Insights

  • Analyze customer needs, preferences, and map patient journey to inform product strategy.
  • Monitor industry trends and regulatory changes affecting the Wellness at Home market.
  • Gather and synthesize feedback from sales teams, customers, and key stakeholders.
  • Identify emerging opportunities and potential market disruptions.
  • Develop and maintain working knowledge of current products and services offered by the company.
  • Maintain patient confidentiality and function within the guidelines of HIPAA.
  • Complete assigned compliance training and other educational programs as required.
  • Maintain compliance with AdaptHealth’s Compliance Program
  • Perform other related duties as assigned.

Competency, Skills, and Abilities: 

  • Strategic thinker with the ability to connect dots and translate vision into action plans.
  • Strong business acumen, with P&L management and performance score development experience
  • Proven ability to manage complexity and prioritize effectively across multiple workstreams.
  • Excellent analytical, problem-solving, and project management skills
  • Exceptional written and verbal communication skills; comfortable presenting to cross-functional teams and senior leadership
  • Able to craft strategic narratives and high impact presentations, translating insights and data into engaging content that drives alignment and decision making.
  • Collaborative and entrepreneurial mindset; self-starter who thrives in a fast-paced environment.
  • Customer-centric with a passion for improving healthcare access and experiences.
  • Demonstrated ability to drive cross-functional initiatives and exceptional business outcomes.
  • High comfort level with ambiguity and shifting priorities. 


Requirements

Education and Experience Requirements: 

  • Bachelor's degree in business, Marketing or Healthcare required. 
  • 7–10+ year's experience in product category management, or general management roles
  • Experience in home healthcare, durable medical equipment (DME), or wellness technology strongly preferred.
  • Experience with e-commerce, digital workflows and marketing is a plus.
  • Background in payer relations or reimbursement strategy
  • Experience in managing diverse teams across multiple geographies.

 

Physical Demands and Work Environment: 


  • Work environment may be stressful at times, as overall office activities and work levels fluctuate.
  • Must be able to bend, stoop, stretch, stand, and sit for extended periods of time.
  • Subject to extended periods of sitting and exposure to computer screen.
  • Ability to perform repetitive motions of wrists, hands, and/or fingers due to extensive computer use.
  • Mental ability to lead others and change processes in a fast-paced work environment.
  • May be exposed to angry or irate customers or patients.
  • Able to effectively communicate with internal and external customers with the ability to demonstrate empathy, compassion, courtesy, and respect for privacy.
  • Physical and mental ability to analyze data, solve problems, and think critically.
  • Requires periodic travel and occasional use of personal vehicle.


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