Hybrid Manager, Copy bei Melco Resorts

POSITION SUMMARY:

The Manager, Copy is responsible to oversee, edit and write copy for all touchpoints of Melco properties; and to ensure that the messages are clear, concise and accurate.

PRIMARY RESPONSIBILITIES:

• Define and craft the Marketing Communications copy strategy for City of Dreams, Studio City and Altira integrated resorts.
• Develop and maintain the Brand Voice standards to drive brand consistency for all 3 resorts.
• Oversee, edit and write copy for all touchpoints: from brand campaigns to tactical promos, online videos to social media content, digital advertising and beyond.
• Ensure a clearly-differentiated Chinese copywriting style for Mainland (SC) and for HK/Macau audiences (TC).
• Supervise and guide the Chinese Copywriter and collaborate with a team of Graphic Designers to ideate Marketing and Brand campaign concepts.

QUALIFICATIONS:

Experience

• Minimum 4 years’ experience in bilingual (Chinese and English) copywriting. Experience in writing for the China market is preferred.
• Experience in branding, omni-channel campaigns and digital and social media marketing will be an advantage.

Education

• Degree (or higher) in Mass Communications, Advertising or related fields.

Skills / Competencies

• Good time management, organisational skills and the ability to write for multiple projects simultaneously.
• Strong attention to detail and ability to work efficiently under pressure
• Able to manage multiple projects simultaneously without compromising on quality