Hybrid Content Marketing Specialist bei California College of the Arts
California College of the Arts · San Francisco, California, US, Vereinigte Staaten Von Amerika · Hybrid
- Junior
- Optionales Büro in San Francisco, California, US
Creative storyteller within brand standards
In our fast-paced environment, CCA seeks a versatile marketer who centers creativity and community in their work. Equally aware of TikTok trends and the CCA Style Guide, this role voices different channels—websites, landing pages, digital presentations, email, social media, and even zines—and adapts in tone and approach to engage people of all ages, especially Gen Z and Gen Alpha The role creates messaging and marketing materials that communicate the CCA experience, drive enrollment goals, and increase brand awareness. Research and engagement with our community of artists, architects, designers, and writers are key to ensuring that the content marketing authentically captures the spirit of CCA.
Produce and publish
This role contributes to a wide variety of digital content platforms and incorporates SEO best practices in a seamless and conversational way. Under the guidance of the Assistant Director of Content and Marketing, you’ll research, write, and review content you produce, as well as that of others. Flexible and agile, you’ll manage multiple projects simultaneously with competing timelines.
Student engagement and communication
The Content Marketing Specialist partners closely with Enrollment Management to articulate key messages to prospective student audiences, including youth programs, undergraduate, graduate, and adult courses and certificate offerings. Your work will speak to audiences across the application funnel, whether in a homepage headline, email stream, or virtual tour.
MAIN RESPONSIBILITIES:
Marketing Copywriting - 80%
Under the direction and strategy of their manager, produce written work for CCA’s external marketing website, cca.edu, with a focus on academic pages, evergreen content, and homepage headlines
Work with faculty and subject-matter experts to distill complex concepts, ideas, and research into accessible, engaging copy
Contribute copy to enrollment materials, including the virtual tour, digital advertising campaigns (print, social, digital), print collateral, and email streams
Contribute copy to the social media editorial calendar in partnership with the Assistant Director of Content and Marketing
Research and relationship building -15%
Actively brainstorm and propose new ideas for CCA’s Content and Marketing Team
Collaborate closely with the Communications team to ensure alignment with CCA’s Editorial Style and Brand Guidelines
Conduct supplemental research to inform content development, including outreach to alumni, faculty, and students and collecting and organizing assets for our portfolio of projects.
Work across the institution to align content with institutional goals, mission, and brand
Follow digital trends and tactics, from social media to higher-education forums
Connect with students, faculty, and alumni to help tell their stories and represent their work in thoughtful, engaging ways
Project management - 5%
Organize work in Asana in conjunction with project schedules
Manage stakeholder communication, including project status
Ability to multitask and manage time efficiently
MINIMUM QUALIFICATIONS
1–3 years of experience with writing, preferably in an academic, cultural, or nonprofit setting
Bachelor’s degree in journalism, English, marketing, creative writing, communications, or other relevant discipline
Social media knowledge is preferred
Prior higher education experience is preferred but not required
Exceptional writing skills and attention to detail
Experience following brand and editorial style guidelines
Digital content marketing and SEO experience
COMPENSATION & BENEFITS:
The range for this position is $37.88 - $38.63/hour
CCA offers a comprehensive benefits package, including the choice of five medical plans, generous holiday, sick & vacation time, a retirement match and tuition remission. CCA covers an average of 91% of the medical plan cost for the employee only and an average of 82% for employees with dependents. More information can be found here: https://portal.cca.edu/working/office-human-resources/employee-benefits
POSITION DETAILS:
CCA considers a full-time work week to be 37.5 hours per week.
Work Mode: Hybrid
Schedule: Mon-Fri, 8am-4:30pm
This position is covered under the staff union collective bargaining agreement and will be required to contribute to union dues/agency fees.
Location
San FranciscoFLSA
Non-ExemptAdditional Locations
Application Instructions
Applicants are required to attach a cover letter and resume. Incomplete applications will not be considered. Recommended document file formats are Word or PDF. If there are multiple attachments, we recommend compressing/zipping your files into a zip format file. There is also a place in the application for you to provide a link to large documents. Please submit an application form for each position for which you believe you are qualified. Applications are not kept on file for future positions.
Application Deadline
For staff positions, screening begins immediately and continues until the position is filled.
EEO Statement
As an educational and cultural institution, California College of the Arts has a responsibility to provide access and opportunities for all people, with special attention to supporting groups historically underrepresented in higher education.
We believe that a culturally diverse campus is integral to academic excellence, and our student, faculty, staff, and trustee bodies should reflect the diverse world in which we live, with attention to race, ethnicity, religious creed, national origin, age, sex, sexual orientation, gender identity or expression, and ability.
California College of the Arts is an equal opportunity employer and encourages applications from individuals who will contribute to its diversity. If you require reasonable accommodation in completing this application, interviewing, or otherwise participating in the employee selection process, please direct your inquiries to [email protected]. In alignment with the San Francisco Fair Chance Ordinance, we will consider qualified applicants with arrest and conviction records for employment. If a background check is required for a position, it will be noted in the job posting.
Questions?
Please address any questions to [email protected].
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