Hybrid Membership Marketing Manager bei Association for Talent Development
Association for Talent Development · Alexandria, Virginia, US, Vereinigte Staaten Von Amerika · Hybrid
- Senior
- Optionales Büro in Alexandria, Virginia, US
Current ATD Employees, click here to apply via your Workday account.
Come work at a place where innovation and teamwork come together to support the most exciting missions in the world!
Job Description:
This Role…
As the Membership Marketing Manager you will report to our Director B2C Marketing and support the broader Marketing team. The ideal candidate has demonstrated leadership and product marketing capabilities to develop, grow, and enhance our Membership program. This individual will have experience with membership or subscriptions, including marketing. The ideal candidate enjoys working in a fast-paced culture, is innovative, forward-thinking, and data and insight driven.
Specifically, the key initiatives you will manager in this role include…
In this role, you will be responsible for developing and executing membership acquisition and retention campaigns that continue to grow membership.
Developing a comprehensive Membership marketing strategy that includes product value propositions and promotional plans to grow our membership across key audiences and retain our base members.
Developing creative and innovative campaigns that drive action, engagement, and advocacy among our key audiences. ATD has an in-house team of graphic designers to bring creative requests to life.
Analyzing member behavior and performance trends to optimize and enhance marketing programs.
Managing a variety of simultaneous campaigns from ideation to execution across paid, owned and earned channels.
Coordinating marketing needs for ATD chapters.
Using analytics to identify key areas of growth and optimize cost per acquisition.
Adept marketing to specific segments and tracking behavior, and adjusting marketing to be audience segement-specific.
Demonstrating excellent project management skills, including external vendor management.
Is highly accountable for their work.
Managing a Membership Marketing Specialist, and working within a Marketing team of other Product Managers, and business line owners to execute on an over-arching organizational strategy.
About You…
At least 5-7 years’ experience.
Experience growing and retaining membership in a B2B or B2C organization.
Experience with customer centric audience marketing and analyzing data related to specific customer segments.
Adept at setting up and executing multi-faceted campaigns across Google Ad Words, Facebook, LinkedIn, Instagram and Portfolio. Experience executing successful influencer strategies is a plus
Subscription and direct mail experience a plus
Proven organizational, project management, leadership, and communication skills required
Excellent written and verbal communication skills a must
A will to win, grow and succeed
An entrepreneurial spirit and team player
Bachelor’s degree in Marketing, or related field, highly preferred
Meet the Marketing Team…
The Marketing & Digital Strategy team brings extensive expertise across product lines and marketing strategies, fostering innovation and delivering results.
With a strong commitment to collaboration and creativity, the team works together to drive and support ATD’s business objectives.
We also manage ATD's social media presence and engage with our global community of practitioners on all major social platforms.
Our Work Environment…
The Association for Talent Development is a hybrid organization headquartered in Alexandria, VA.
You will be expected to be in the office 4 days a week for your first quarter, with the potential for more hybrid-time after this period.
Our recently remodeled office is in the heart of Old Town Alexandria, right on King Street, just a block away from the Metro and the Historical District and Old Town Waterfront along the Potomac River.
We are committed to our own development and offer a wide range of professional development opportunities, additional paid time off with our Learning Hours, and an annual Employee Learning Week.
We celebrate and recognize our teammates with awards ceremonies, picnics, and other events.
If you are interested in this position, or ATD in general, we want to talk with you!
Benefits:
Employment at ATD isn’t just about a job – it's about our employees’ well-being. Our ATD LiveWell program provides a variety of essential and fun benefits based on areas of Physical, Financial, Social, and Career health. Look at some (but not all) of what we offer and see for yourself!
- Medical, dental, and vision benefits
- Paid Time Off (PTO, Personal Days, Sick Time, Sabbaticals, Learning Hours)
- 403(b) plan with 6% company match and immediate vesting on employee contributions
- Get Fit or Quit Program (reimbursement for gym memberships, fitness classes, etc.)
- Flexible Spending and Health Savings accounts
- Free Headspace membership
- Unlimited Professional Development through ATD (classes, certifications, resources, etc.)
- Tuition Assistance
- Wellness library and events (virtual and in-person)
- Life insurance
- Accident, critical illness, and hospital indemnity
- Company paid Teladoc visits
- Short- and long-term disability
- Pet insurance
- Employee discount program (Tickets at Work, Verizon, Hertz, Capital Bikeshare, and more)
EEO Statement:
ATD is proud to be an Equal Employment Opportunity employer. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, religion, age, color, national origin, sex, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, genetics, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Need Assistance:
ATD is committed to working with and providing reasonable accommodations for any applicant with a disability. If you are disabled and need assistance participating in the application or hiring process please contact us at [email protected] or you may call us at 1.800.628.2783.
