Hybrid UX Engineer bei Encora

Encora is looking for a Customer Experience Personalization Engineer to join one of our largest healthcare clients!

Key Responsibilities:

• Design and implement Adobe Target activities (A/B, multivariate, experience targeting, recommendations, etc.) using both client-side (at.js) and server-side approaches.
• Develop and manage Profile Scripts and audience segments within AEP to enable targeted personalization.
• Integrate Adobe Target with Adobe Launch (ADC) for optimized tag deployment and data collection.
• Implement flicker-less logic and performance optimization techniques for seamless user experiences.
• Write and maintain custom JavaScript code for personalized experiences, mboxes, and enhancements.
• Collaborate with UX, Product, Marketing, and Analytics teams to define personalization strategies and KPIs.
• Troubleshoot technical issues related to Adobe Target implementation and provide scalable solutions.

Required Skills:

• Design and implement Adobe Target activities (A/B, multivariate, experience targeting, recommendations, etc.) using both client-side (at.js) and server-side approaches.
• Develop and manage Profile Scripts and audience segments within AEP to enable targeted personalization.
• Integrate Adobe Target with Adobe Launch (ADC) for optimized tag deployment and data collection.
• Implement flicker-less logic and performance optimization techniques for seamless user experiences.
• Write and maintain custom JavaScript code for personalized experiences, mboxes, and enhancements.
• Collaborate with UX, Product, Marketing, and Analytics teams to define personalization strategies and KPIs.
• Troubleshoot technical issues related to Adobe Target implementation and provide scalable solutions.

Adobe Launch & Tag Management

• Configure and manage Adobe Target implementation through Adobe Launch (Adobe Data Collection)
• Set up rules, data elements, and extensions within Adobe Launch
• Troubleshoot and optimize tag firing sequences and dependencies
• Ensure proper data layer implementation and integration