Platzhalter Bild

Hybrid Coordinator, Marketing bei Simon

Simon · Miami, FL, Vereinigte Staaten Von Amerika · Hybrid

Jetzt bewerben

Job Location:

Brickell City Centre

PRIMARY PURPOSE:
The Marketing Coordinator collaborates closely with the Director of Marketing/Business Development, Assistant Director of Marketing, and Mall Manager to develop and execute mall marketing programs. This role involves implementing community-based programs, managing local and tourism marketing initiatives, fostering positive retailer and community relations and handling SBV administrative duties.

PRINCIPAL RESPONSIBILITIES:  

The successful candidate’s responsibilities will include, but not be limited to:

  • Act as a liaison for tenants, conveying SBV initiatives such as Tourism Initiatives, Events, and special promotions.

  • Collaborate closely with the Director of Marketing to formulate and implement a cohesive social media strategy and goals across platforms such as Instagram, TikTok, Facebook, and Twitter. Track metrics, experiment with new methods, and foster audience growth and engagement.

  • Monitor, respond to, and cultivate community feedback on social media using available tools like YEXT to enhance engagement and customer loyalty.

  • Adhere to policies and procedures related to each marketing department initiative within the center.

  • Assist in on-site management of center events, promotions, and sponsorships, including pre and post-event follow-up. Implement platform programs professionally and promptly, contributing to result measurement.

  • Maintain a polished appearance of common areas, including marketing materials, signage, and displays, ensuring all information is current and relevant.

  • Aid in marketing initiatives targeting both tenants and customers to enhance the center's overall perception.

  • Contribute to the execution and coordination of the property-wide Customer Service Initiative, collaborating with various departments.

  • Actively participate in community-centric events, networking, and community outreach efforts.

  • Manage collateral by assisting in the ordering, installation, and removal associated with events, promotions, and sponsorships.

  • Provide administrative support by completing and submitting reports, recaps, and surveys related to center events, promotions, and sponsorships.

  • Support administrative elements and approvals of sponsorship/event deals, including contracting, deal entry, proof of performance, payment collection, contract renewal, revenue forecasting, and reporting.

  • Increase retailer participation in corporate and local events, including tourism programs and coupon book promotions.

  • Offer assistance to co-workers and other departments as requested by the supervisor, participating in team meetings and efforts to achieve the center's goals.

  • Assist in the preparation of contracts and purchase orders.

  • Manage the mall website, oversee Social Media communications, create retailer newsletters, and develop collateral material.

  • Keep abreast of industry trends, monitor emerging platforms, and analyze competitor activities.

  • Play a pivotal role in the marketing team by providing advice and contributing to marketing strategies, tourism programming, and retailer integration.

  • Support DMBD & ADMBD in coordinating materials, presentations, and preparations required for trade shows.

  • Increase retailer participation in Tourism initiatives, such as FAMS, Community events, and Concierge events.

  • Act as the primary contact for Shop and Stay Packages, Group Tours, and Programs with hotels.

  • Assist in Tour Operator follow-up, outreach, and coordination for tourism vouchers with clients.

  • Track and analyze tourist traffic, including groups and free independent travelers.

  • Coordinate Group/Tourism Programs and FAM/Property Tours, collaborating with ADMBD in all aspects.

  • Offer assistance to co-workers and other departments as requested by the supervisor, participating in team meetings and efforts to achieve the center's goals.

    

MINIMUM QUALIFICATIONS:

  • College degree preferred

  • 3 years of experience in sales, sponsorship, strategic marketing, event management, and budgeting

  • Knowledge of retail management, marketing, tourism, social media or communication

  • Ability to handle multiple projects simultaneously

  • Well-developed oral and written skills

  • Sound fiscal management and budgeting skills

  • Excellent word processing, Excel, and Power Point skills

  • Flexibility to work varied schedules including weekends and evenings

  • Bilingual is a plus

Jetzt bewerben

Weitere Jobs