Homeoffice Marketing & Social Media Manager bei Izzio Artisan Bakery LLC

At izzio Artisan Bakery, we believe great bread starts with great ingredients—and great people. As the #1 selling and fastest-growing sourdough brand, we craft our bread in small batches using time-honored techniques, simple ingredients, and a passion for quality. Naturally fermented and incredibly delicious, izzio is real artisan sourdough. Our team is at the heart of everything we do—and a key ingredient in our success. 

We are looking for a strategic and creative Marketing & Social Media Manager to drive brand engagement, build community, and grow our digital footprint. The ideal candidate will have a strong background in general marketing management as well as expertise in social media, with a proven ability to translate market insights into actionable campaigns. 

Position Summary
The Marketing & Social Media Manager will be responsible for developing and executing integrated marketing and content strategies with a strong focus on social media, brand storytelling, and consumer engagement. You'll work cross-functionally with internal teams, external partners, and creative agencies to help grow our brand both online and in-store.

Essential Functions 

Marketing Strategy & Planning

• Develop and implement comprehensive marketing plans that align with business objectives and drive growth.
• Oversee annual and quarterly marketing calendars, ensuring integration of social media, digital, and traditional marketing efforts.
• Support broader marketing initiatives including market research, competitive analysis, and brand positioning.
• Plan and execute company-hosted and third-party events (sales meetings, tradeshows, conferences).
• Manage relationships with external vendors for swag, printed POS, and promotional items.

Social Media Management

• Develop and  implement a comprehensive social media strategy and calendar aligned with brand and marketing goals. 
• Manage day-to-day social media posting, tracking and reporting across platforms such as Instagram, TikTok, Facebook, Pinterest, YouTube Shorts, and LinkedIn.
• Monitor trends and platform changes to ensure relevance and engagement.
• Manage influencer/creator partnerships that reflect our brand values and target audience.
• Stay current on social media trends, tools, and best practices. Identify new channels and opportunities to expand brand presence and consumer engagement.

Content Creation & Management

• Lead content development including copywriting, visuals, video, and influencer partnerships, and ensure all social content reflects brand voice. 
• Approve and oversee content before publishing to maintain quality and alignment.
• Build and nurture a loyal online community through engagement and brand advocacy initiatives.
• Respond to consumer inquiries and comments in a timely, brand-aligned manner.
• Provide project management support for creative team to efficiently execute sales and marketing activities.
• Use data and insights to optimize content and campaign performance.

Sales Enablement & Internal Collaboration

• Collaborate with cross-functional teams (sales, R&D, customer service) to align digital with overall marketing strategies and support retail account growth. 
• Coordinate support for key retail promotions and new store launches.
• Support sales initiatives with marketing collateral, presentations, and promotional support.

Analytics & Reporting

• Track and report on KPIs across platforms to inform marketing strategies and future campaigns.
• Use insights to optimize campaigns, content, and spend for maximum ROI and deeper consumer understanding. 
• Leverage brand management best practices to make recommendations and implement new ideas

• Minimum of five (5) years of experience in marketing, with a focus on CPG brands, ideally in natural, organic, premium, or bakery categories.
• Proven track record of managing social media platforms and growing brand presence.
• Proven ability to use data and analytics to drive campaign optimization and business decisions. 
• Prior experience with POS/syndicated data, highly preferred. 
• Excellent communication and copywriting skills with attention to tone, grammar, and storytelling.
• Strong project management skills with the ability to prioritize and multitask in a fast-paced environment.
• Proficient in Canva, Adobe Creative Suite, and analytics platforms.
• Position requires travel and the willingness to work a flexible schedule.

Skills

• Critical Thinking - Demonstrates strong analytical and problem-solving abilities. 
• Strong Communication - Clear writing, internal communication, and external storytelling abilities.
• Organized & Detail-Oriented - Ability to juggle multiple projects and timelines efficiently.
• Collaborative Mindset - Comfortable working with cross-functional teams.
• Adaptability & Agility - Thrives in a fast-paced, entrepreneurial environment.

Location: Remote

Reports to: Director of Marketing 

Compensation is based on the level of experience, other relevant experience, and requirements of the position. The range provided serves only as a guideline and does not automatically qualify all candidates (internal or external) for the high end of the range. 

• Base Salary Range: $80,000 - $120,000
• Medical, Dental, and Vision Insurance 
• 401(k) with competitive company match
• Long-Term Disability coverage
• Optional voluntary benefits