Homeoffice Associate Director, Marketing bei Orca bio
Orca bio · Menlo Park, CA / Remote / Sacramento, CA, Vereinigte Staaten Von Amerika · Remote
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Gesponsert von BlinkistMore than one million people in the United States today are fighting blood cancer. While a traditional allogeneic stem cell transplant has been the best hope for many, the transplant itself can prove fatal or lead to serious conditions, such as graft vs. host disease. Orca Bio is a late-stage biotechnology company redefining the transplant process by developing next-generation cell therapies with the goal of providing significantly better survival rates with dramatically fewer risks. With our purified, high-precision investigational cell therapies we hope to not only replace patients' blood and immune systems with healthy ones, but also restore their lives.
The Associate Director, Marketing, reporting into the Head of Marketing, is responsible for leading the US promotional launch of Orca-T, Orca Bio’s first commercial product. You will be a critical member of the Commercial team, leading workstreams to collect and interpret HCP insights, develop engagement strategies, shape and test Brand messaging, and build promotional tactics. You will have a wide remit including HCP, payer, and patient audiences, personal and non-personal tactical development, and omnichannel media strategy. You will plan for multiple launch scenarios, completing promotional readiness, and contributing to Launch Readiness. You'll collaborate closely with the cross-functional Orca team including Medical Affairs, Sales, Operations, Regulatory, IT, and Legal.
Location: preferential treatment will be given to candidates local to one of Orca Bio's offices in Menlo Park or Sacramento.
