Hybrid Senior Director, Digital Programs bei SRS Distribution

Position Purpose: This leader will drive high-impact digital initiatives across SRS Distribution, focused on contractor engagement, digital adoption, and incremental revenue through promotions, loyalty, and value-add programs. The role will oversee cross-functional delivery, senior partnerships, and a scalable digital programs playbook to support growth across all verticals.

Key Responsibilities:

• Own strategy and delivery for high-visibility Home Depot partnership initiatives. Define KPIs, roadmaps, resourcing, and go-to-market plans that deepen contractor engagement and drive incremental material sales.
• Lead and align cross-functional teams to launch and continuously optimize value-add digital programs. You are accountable for outcomes, budget, and long-term scalability.
• Oversee performance-focused digital programs (Promotions, Loyalty, etc.). Set the strategic vision, calendar, and performance targets; ensure offerings accelerate digital adoption and margin growth.
• Manage senior-level partnerships. Navigate complex stakeholder agendas, remove roadblocks, and keep SRS priorities front and center while cultivating win-win-win relationships.
• Build a Digital Programs Center of Excellence. Establish governance, best practices, and data dashboards that can be applied across future programs and vertical expansions.

Direct Manager/Direct Reports:

• Direct Manager: Kevin Carfa (VP, Digital)
• Direct Reports: Bpyd Henry (Manager, Digital Promotions)

Travel Requirements:

• Max 10%

Physical Requirements

• N/A

Working Conditions

• N/A

Minimum Qualifications

• See Preferred below

Preferred Qualifications

• 10+ years in digital product or program leadership with 5+ years owning multi-partner initiatives at enterprise scale.
• Proven success driving B2B or pro-contractor adoption for e-commerce, marketplace, referral, or loyalty platforms.
• Executive-level communication skills; you influence C-suite leaders and Fortune 50 partners with clear, data-backed reasoning.
• Strong command of P&L levers; you size markets, model ROI, and translate insights into action.
• A track record of orchestrating cross-functional teams under tight timelines.
• Experience in building-products distribution, home-improvement retail, or adjacent industries is a plus.

Minimum Education:

• N/A

Preferred Education:

• Bachelors in relevant concentration

Minimum Years of Work Experience:

• 10

Certifications:

• N/A

Competencies:

• Collaborates
• Communicates Effectively
• Customer Focus
• Drives Results

Work Location: In-Office Tue-Thu

Remote/Virtual, hybrid or in-office

      

Not the right job for you? Register your details at the 'Introduce Yourself' link (top right) and we'll be in touch!

             

Job Location: SRS Distribution - McKinney

      

7440 State Highway 121 McKinney, TX 75070-3104

Equal Opportunity Employer.

Veteran Friendly Employer. SRS Distribution believes in hiring military veterans at any level for any position.  We know your service trained you in many of the areas we value, such as; leadership, teamwork, performance, integrity, and safety. If your experience matches our requirements, we want you to apply today.

 

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