Hybrid Senior Marketing Data Analyst Senior Marketing Data Analyst

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Senior Marketing Data Analyst

You will be responsible for driving data-driven marketing strategies through advanced analytics and business intelligence, providing deep insights into campaign performance and customer behavior.

Responsibilities:

• Oversee the evaluation of marketing campaign data from various platforms such as Google, Bing, Facebook, and Instagram, deriving insights that guide strategic decisions and enhancements.
• Create sophisticated business intelligence solutions, developing executive-level dashboards and reports that offer real-time insights into key performance indicators like return on ad spend (ROAS), cost per acquisition (CPA), and customer lifetime value (LTV).
• Develop and execute multi-touch attribution and customer segmentation frameworks to enhance targeting precision and improve the effectiveness of campaigns.
• Perform predictive analytics, including churn forecasting and lifetime value assessments, to enable proactive marketing efforts and refine budget distribution.
• Collaborate closely with the Vice President, Director, and other marketing stakeholders to convert insights into practical strategies that drive revenue growth and boost customer engagement.