We’re looking for an energetic and intuitive marketing generalist for our expanding Growth Marketing team. We’re not your traditional corporate marketing group! This team is comprised of individual contributors who interact extensively with cross-functional teams within Assurant to drive results for Assurant’s top tier clients.As a Growth Marketing Manager, you’ll be responsible for messaging, positioning, and materials to support both B2B and consumer audiences for your clients. You will use data and insights to provide strategic recommendations to optimize and improve program performance and help retain and grow our client partnerships.You’re The Perfect Candidate For This Role If - You’re great at cultivating client and stakeholder relationships
- You have strong experience in digital marketing, ecommerce, consumer marketing, B2B marketing, marketing research and analytics
- You also have a deep understanding of martech and analytics tools including Google Analytics (GA4 preferred)
- You’re a team player and can collaborate with broad cross-functional teams within an interdependent, matrixed structure to drive and execute marketing initiatives
- You can make things happen in a fast-paced, dynamic, and often ambiguous environment
- You have a proven track record in go-to market implementations, driving projects forward and ensuring deadlines are always met
- You have experience with developing and implementing results-driven marketing strategies for client products and services
- You can create engaging content and messaging across B2B and consumer-facing touchpoints
- You’ve got an eye for detail and ensure accuracy, consistency and clarity in all your work
- You’re creative – not only as it pertains to marketing and design, but also when it comes to problem-solving
Sound like a good fit? Here’s some other important aspects of the role.You’d Be Responsible For - Development and execution of marketing strategies for Assurant products within your clients’ distribution and marketing channels
- Serving as SME for target accounts, leading development of marketing, creative, and campaign briefs for your projects and campaigns
- Leading client implementations for Marketing, leveraging go-to-market tools and templates to adapt to your clients’ needs and goals
- Driving digital marketing recommendations to improve customer acquisition and lifetime value
- Ensuring all relevant materials (B2B and consumer-facing) complete necessary compliance and/or legal reviews and approvals
- Leading Account Based Marketing (ABM) strategy, plans and campaigns for designated accounts in partnership with Marketing Strategy & Planning team and storytelling framework
- Tracking key performance indicators (KPIs) for campaigns to evaluate success and optimize performance
- Proactively monitoring client program performance and developing reporting to drive marketing decisions and recommendations
- Analyzing and reporting on marketing performance for your clients, providing best practices, insights and recommendations for optimization
So far, so good? Here’s what you’ll enjoy about this job: - The people – we care and support each other as a team
- The variety – every day is different, and you’ll find yourself navigating unchartered territory in this role
- The excitement – we’re an innovative company constantly seeking ways to continue to bring value to our clients and consumers
- The opportunity – you’ll be regularly challenged to learn, grow and advance within our Fortune 500 global company
- The flexibility – we have a virtual work environment
This Is What We Consider The Basic Qualifications - Bachelor's degree in Marketing, Product Management, Business Administration or other related field
- 5+ years relevant experience in marketing with strong focus in digital marketing, ecommerce, consumer marketing, B2B marketing, marketing research and analytics
- 5+ years’ consumer marketing experience including product positioning, promotions, campaigns, and sales across multiple channels
- 5+ years’ experience working with clients/partners, exhibiting the ability to generate maximum return through effective marketing strategies and direction
- 5+ years’ experience working with cross-functional teams to deliver results
- Direct experience with developing, executing and measuring successful B2C and B2B marketing strategies, plans and campaigns
This is what we’d consider the cherry-on-top (i.e., preferred experience, skills and knowledge): - 10+ years relevant experience in marketing with strong focus in digital marketing, ecommerce, consumer marketing, B2B marketing, marketing research and analytics
- 4+ years’ product marketing experience including brand, product positioning, promotions, campaigns, communications, market research, sales and distribution support
- Proven experience in customer, client and market research
- Excellent communication skills (both written and verbal)
- Self-starter with a strong sense of urgency and accountability
- Bi-lingual a plus
#AssurantProudCRPay Range$71,300.00 - $119,100.00Any posted pay range considers a wide range of compensation factors, including candidate background, experience and work location, while also allowing for salary growth within the position.Expected application deadline is10/11/2024If date is blank then this is a pipeline requisition, and we will continue to collect applications on an ongoing basis.Helping People Thrive in a Connected WorldConnect with us. Bring us your best work and your brightest ideas. And we’ll bring you a place where you can thrive. Learn more at jobs.assurant.com.For U.S. benefit information, visit myassurantbenefits.com. For benefit information outside the U.S., please speak with your recruiter.What’s the culture like at Assurant?Our unique culture is a big reason why talented people choose Assurant. Named a Best/Great Place to Work in 13 countries and awarded the Fortune America’s Most Innovative Companies recognition in 2023, we bring together top talent around the world. Although we have a wide variety of skills and experiences, we share common characteristics that are uniquely Assurant. A passion for service. An ability to innovate in practical ways. And a willingness to take chances. We call our culture The Assurant Way.Company OverviewAssurant is a leading global business services company that supports, protects, and connects major consumer purchases. A Fortune 500 company with a presence in 21 countries, Assurant supports the advancement of the connected world by partnering with the world’s leading brands to develop innovative solutions and deliver an enhanced customer experience through mobile device solutions, extended service contracts, vehicle protection services, renters insurance, lender-placed insurance products, and other specialty products.Equal Opportunity StatementAssurant is an Equal Employment Opportunity employer and does not use or consider race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected by federal, state, or local law in employment decisions.
