About the job
About Our Client A remote-first organization with a diverse workforce across Europe, APAC, and the Americas is dedicated to simplifying developers' experiences while they create transformative applications. With Series C funding of $105M secured in March 2022, achieving a $2.1B valuation and experiencing significant revenue growth, this opportunity promises an exciting journey for the right candidate. The organization is seeking a visionary Head of Product-Led Growth to spearhead initiatives focused on growth, customer acquisition, and lifecycle management. In this key role, the individual will develop and implement a strategy that enhances the overall experience for SMB and mid-market customers across various industries. The position entails refining each stage of the customer journey—from interest and acquisition through onboarding, subscription phases, and beyond. As a leader among leaders, the role involves redefining the initial interactions, ensuring a seamless and engaging user experience that highlights increasing value throughout the journey. Responsibilities - Collaborate with various teams across technology, marketing, sales, and analytics to establish a vision and operational practices for a world-class growth team. - Identify and articulate significant product opportunities centered on customer needs, delivering transformative value that directly contributes to business growth. - Align C-suite executives, senior leaders, and product heads around a cohesive, ambitious growth strategy while managing and negotiating diverse objectives. - Encourage a culture of experimentation by implementing a hypothesis-driven design approach, facilitating rapid data collection, experimentation, and the development of frameworks for ongoing growth. - Lead the global product-led growth (PLG) strategy, driving user engagement, retention, activation, and revenue expansion across the product suite. - Craft an intuitive and engaging first-time user experience that effectively communicates the value proposition to new users. - Investigate and implement enhancements throughout the customer lifecycle, emphasizing activation, onboarding, and cross-selling opportunities. - Partner closely with the analytics team to devise a strategy for experimentation and measurement that ensures long-term success and accurate forecasting of impactful experiments. - Prioritize initiatives and make key investment decisions that align with the team's vision and product roadmaps. - Build and mentor a high-performing team of Product Managers and Growth Engineers, fostering a data-driven, customer-centric mentality. - Champion product excellence, leading in a fast-paced, results-oriented environment while upholding high standards, accountability, and diversity of thought. - Promote a supportive and inclusive culture that brings together talented individuals from various backgrounds, utilizing effective communication and customer focus to develop industry-leading products. - Support the broader product organization through mentorship, active involvement in recruitment, and contribution to product initiatives. - Continuously seek improvements to the customer journey, targeting lifecycle stages such as activation, onboarding, and expansion. Requirements The ideal candidate will demonstrate a robust analytical mindset, exceptional problem-solving capabilities, and strategic thinking to drive product initiatives that align with business objectives and resonate with customers. What You Need to Succeed - 10+ years of experience in B2C and B2B product-led growth, including growth hacking and product leadership roles. - Expertise in PLG to achieve substantial product and business outcomes, with experience managing larger scale and team development. - Proven track record of delivering results and scaling products to millions of users. - In-depth understanding of sophisticated growth strategies and implementation focused on product adoption. - Experience navigating within a highly matrixed organization, collaborating through various teams, functions, and structures. - Exceptional executive presence to influence at all levels, from C-suite executives to individual growth practitioners. - Analytical, data-driven thinker who balances data and intuition in making product decisions. - Customer-obsessed mindset, consistently advocating for the customer and prioritizing their needs. - Experience in identifying significant opportunities and driving product vision, strategies, and roadmaps aligned with broader organizational goals. - Proven leadership experience in guiding teams of leaders and fostering thought leadership within the organization. - Ability to lead through change and ambiguity, maintaining team motivation during challenges. What to Expect 30 Days - Onboard with the organization, meet crucial team members, and immerse in the company culture. - Acquire a comprehensive understanding of existing growth strategies and the status of PLG across different product portfolios. - Begin establishing relationships with cross-functional teams and key stakeholders. - Participate actively in growth group discussions. 90 Days - Review growth performance, analyzing data to uncover opportunities for enhancement. - Initiate PLG efforts on select projects in conjunction with the Growth Engineering and Growth Marketing teams. - Present initial growth strategies for feedback and review. - Set up regular reporting and communication channels with stakeholders. 1 Year - Implement an ambitious product growth strategy, resulting in notable improvements in user engagement, retention, and revenue growth. - Define and execute strategic growth initiatives that yield measurable business growth and enhanced customer value. - Establish a culture of experimentation, incorporating a hypothesis-driven approach into daily operations. - Develop efficient processes for rapid experimentation and data aggregation, fostering continuous learning and iteration. - Design and implement a new, intuitive, engaging first-time user experience that drives higher conversion rates from sign-up to activation. - Ensure a seamless user onboarding process that enables customers to realize the product’s value quickly, enhancing satisfaction and reducing churn. - Achieve measurable improvements across the customer lifecycle, resulting in heightened retention rates and increased customer usage. - Generate significant additional revenue from cross-selling and upselling initiatives. - Continuously enhance all stages of the customer journey, demonstrating meaningful improvements in activation, onboarding, and engagement metrics. Compensation $224K – $280K • Offers Equity Perks (for Full Time Employees) - Freedom & flexibility to balance work with life commitments. - Home office setup support for a comfortable work environment. - 16 weeks of paid parental leave. - Technology stipend of $100 net/month. - Encouragement of time-off through a generous PTO plan. - Company-wide quarterly hackathons. - Training stipend provided for conferences, courses, and classes. - Equity options as part of a growing start-up culture. - Swag options available. - Medical benefits, retirement plans, and holiday policies vary by country. Due to the remote nature of this role, visa sponsorship is not available.
