Remote Social Media Specialist

Our client is an innovative company dedicated to revolutionizing the food and nutrition industry through data-driven solutions. They are seeking a proactive and detail-oriented Social Media Specialist to manage social media posting and website content optimization. The ideal candidate will have experience in digital marketing, content management, basic Figma skills, and a keen interest in leveraging data to optimize marketing strategies.

Key Responsibilities:

• Social Media Management:
• Manage social media posts across various channels, primarily focusing on LinkedIn and Meta, with additional attention to Reddit, YouTube, and Twitter.
• Increase brand visibility and engagement through consistent social media presence.
• Content Posting:
• Post blogs and other content on the website.
• Ensure content is optimized for search engines and effectively communicates the brand’s message.
• Newsletter Optimization:
• Collaborate with the team to strategize and optimize newsletter sign-ups on the website.
• Drive an increase in pipeline and subscriber engagement.
• Design Editing:
• Edit and refine marketing templates in Figma to align with brand guidelines and campaign needs.
• Data Integration & Reporting:
• Use Databox and Slack integration with HubSpot to monitor key marketing metrics and inform data-driven decision-making.
• Marketing Automation (Nice to Have):
• Track and manage HubSpot automations, including demo forms and lead nurturing workflows.
• Experience in this area is highly advantageous but not required.
  

What Success Looks Like:

• Increased Social Media Engagement:
• A consistent and engaging social media presence that drives brand awareness and community interaction across targeted platforms.
• Effective Content Management:
• High-quality and optimized blog posts that enhance website traffic and audience engagement.
• Growth in Newsletter Sign-Ups:
• Implementation of strategies that result in a measurable increase in newsletter sign-ups and lead generation.
• Smooth Marketing Automation:
• Efficient management of HubSpot automations, resulting in streamlined lead nurturing and improved conversion rates.
• Creative & Brand-Aligned Designs:
• Production of visually appealing marketing materials that reflect the brand’s identity and resonate with the target audience.
  

Qualifications:

• Experience:
• 2+ years of experience in digital marketing, with a focus on social media management.
• Social Media Expertise:
• Proficiency in managing and posting on social media channels, particularly LinkedIn and Meta.
• Experience with Reddit, YouTube, and Twitter is a plus.
• Content Management:
• Experience in posting content on websites.
• Technical Skills:
• Familiarity with HubSpot and its integration is highly advantageous.
• Basic design editing skills in Figma are required.
• Analytical Skills:
• Ability to track and interpret key marketing metrics and use data to inform and optimize marketing strategies.
• Communication Skills:
• Fluent in English, with excellent verbal and written communication skills.
  

Opportunity:

If you are a versatile digital marketing professional with a passion for social media, content management, and data-driven strategies, we encourage you to apply. Join our client’s team and contribute to innovative marketing efforts that drive growth and engagement in the food and nutrition industry.

Application Process:

To be considered for this role these steps need to be followed:

• Fill in the application form
• Record a video showcasing your skill sets