Europe, Middle East and AfricaBentley SystemsEurope, Middle East and Africa

Europe, Middle East and AfricaLocation: Europe, Middle East and AfricaDublin, Ireland (Office-based or Hybrid)Europe, Middle East and Africa

Europe, Middle East and AfricaPosition SummaryEurope, Middle East and Africa

Europe, Middle East and AfricaThe Director of Demand Generation plays a critical role in the global Go-To-Market (GTM) team, responsible for the development of global, multi-channel programs that drive engagement, demand, and business growth that includes revenue and product consumption. Working in partnership with sales leaders, field marketing, and other key stakeholders, you are responsible for creating a demand gen strategy that accelerates pipeline growth, including product expansion, new logos, and upsell/cross-sell in SMB, Mid-market, and Enterprise accounts. You must be a hands-on leader, passionate about using data to inform strategy. Reporting to the head of global GTM, you are also responsible for managing and growing a team of B2B demand generation managers, while working in partnership with field marketing, paid media, and digital marketing teams.Europe, Middle East and Africa

Europe, Middle East and AfricaResponsibilities IncludeEurope, Middle East and Africa

• Europe, Middle East and AfricaUse best-in-class strategies to generate demand throughout the funnel (awareness to loyalty) in multiple market segments, including SMB and Enterprise, and in alignment with Field Marketing to execute across Americas, EMEA, and APAC.
• Europe, Middle East and AfricaDrive pipeline growth that includes new logo acquisition, cross-sell/upsell opportunities, renewals, and account expansion/product consumption.
• Europe, Middle East and AfricaOwn omnichannel campaign planning that targets key audience segments and is deployed to drive full-funnel engagement using a channel mix that includes SEM, paid social, virtual events, email nurturing, third-party lead gen programs, and others as required.Europe, Middle East and Africa
• Europe, Middle East and AfricaPartner and build relationships with key internal and external stakeholders across Sales, Marketing, and Product teams to generate awareness and pipeline growth for industry solutions and products.Europe, Middle East and Africa
• Europe, Middle East and AfricaCollaborate with Product and Industry Marketing teams to develop and lead a quarterly global campaign planning process including strategy, audience, and message targeting, while ensuring alignment with sales goals and budget/resource allocation.
• Europe, Middle East and AfricaEstablish and report on KPIs and metrics for demand generation initiatives in alignment with Sales and Marketing teams.Europe, Middle East and Africa
• Europe, Middle East and AfricaCollaborate with the Sales team to understand lead quality and take a data-driven approach to adjust campaigns for optimum performance and lead quality.
• Europe, Middle East and AfricaAnalyze campaign performance, including lead flow, pipeline health trajectory, and overall ROI, and provide insights for continuous improvement with support from the Optimization and Data teams.Europe, Middle East and Africa
  
  
  

Europe, Middle East and AfricaRequirementsEurope, Middle East and Africa

• Europe, Middle East and AfricaProven success in building and scaling a global demand generation function in the B2B Tech/ SaaS industry.Europe, Middle East and Africa
• Europe, Middle East and Africa7+ years experience in a global demand generation leadership role with demonstrated ability to work effectively across sales, marketing, and product teams.Europe, Middle East and Africa
• Europe, Middle East and AfricaBachelor's degree in Marketing, Business, or a related field or equivalent experience.Europe, Middle East and Africa
• Europe, Middle East and AfricaHands-on team leader with the capability to execute and guide a team at the tactical level, while also having the ability to plan, develop, and successfully communicate a multi-year demand gen strategy.Europe, Middle East and Africa
• Europe, Middle East and AfricaCritical thinker with strong analytical skills and a passion for using data to make decisions and optimize campaign performance.Europe, Middle East and Africa
• Europe, Middle East and AfricaExcellent communication skills and ability to work collaboratively with internal and external stakeholders, and comfortable communicating with and presenting to executive leadership.
• Europe, Middle East and AfricaWell-versed in effective demand-generation tactics across channels.Europe, Middle East and Africa
• Europe, Middle East and AfricaStrong business acumen with a proven ability to craft demand-generation strategies that are in alignment with product roadmaps and marketing and sales strategies.Europe, Middle East and Africa
• Europe, Middle East and AfricaExperience with Salesforce (SFDC) preferred.Europe, Middle East and Africa
  
  
  

Europe, Middle East and AfricaWhat We OfferEurope, Middle East and Africa

• Europe, Middle East and AfricaA great Team and culture – please see our Europe, Middle East and AfricaRecruitment Video.Europe, Middle East and Africa
• Europe, Middle East and AfricaAn exciting career as an integral part of a world-leading software company providing solutions for architecture, engineering, and construction.Europe, Middle East and Africa
• Europe, Middle East and AfricaCompetitive Salary and benefits.Europe, Middle East and Africa
• Europe, Middle East and AfricaThe opportunity to work within a global and diversely international team.Europe, Middle East and Africa
• Europe, Middle East and AfricaA supportive and collaborative environment.Europe, Middle East and Africa
• Europe, Middle East and AfricaColleague Recognition Awards.Europe, Middle East and Africa
  
  
  

Europe, Middle East and AfricaAbout Bentley SystemsEurope, Middle East and Africa

Europe, Middle East and AfricaBentley Systems (Nasdaq: BSY) is the infrastructure engineering software company. We provide innovative software to advance the world’s infrastructure – sustaining both the global economy and environment. Our industry-leading software solutions are used by professionals, and organizations of every size, for the design, construction, and operations of roads and bridges, rail and transit, water and wastewater, public works and utilities, buildings and campuses, mining, and industrial facilities. Our offerings, powered by the iTwin Platform for infrastructure digital twins, include MicroStation and Bentley Open applications for modeling and simulation, Seequent’s software for geoprofessionals, and Bentley Infrastructure Cloud encompassing ProjectWise for project delivery, SYNCHRO for construction management, and AssetWise for asset operations. Bentley Systems’ 5,200 colleagues generate annual revenues of more than $1 billion in 194 countries.Europe, Middle East and Africa

Europe, Middle East and Africawww.bentley.comEurope, Middle East and Africa

Europe, Middle East and AfricaEqual Opportunity EmployerEurope, Middle East and Africa

Europe, Middle East and AfricaBentley is proud to be an equal opportunity employer and considers for employment all qualified applicants without regard to race, color, gender/gender identity, sexual orientation, disability, marital status, religion/belief, national origin, caste, age, or any other characteristic protected by local law or unrelated to job qualifications.Europe, Middle East and Africa

Europe, Middle East and Africa