Hi there! We are Scale Up, an early-stage recruiting agency.

Our client is looking for an experienced Paid Advertising Specialist to drive the promotion and increase viewership of their spiritual cartoon series in the German market. The ideal candidate will have a proven track record in promoting online media products such as movies, cartoons, series, or books.

Responsibilities

• Develop and recommend a tailored promotion strategy for the German-speaking audience.
• Create and manage ad campaigns on Google Ads and YouTube Ads.
• Evaluate and set up Facebook and Instagram campaigns if beneficial.
• Identify and recommend the best advertising channels, including Google Ads,
• Monitor and analyze campaign performance.
• Optimize campaigns to improve ROI and engagement.
• Provide regular performance reports.
• Collaborate with the creative team to ensure the production of necessary promotional materials.
• Offer feedback to enhance the effectiveness of creative content.
  
  

Requirements

• Fluency in German for ad text creation and cultural context understanding (native fluency not required)
• Proven experience in promoting online media products (e.g., movies, cartoons, series, books)
• Strong background in managing Google Ads, YouTube Ads, and social media advertising on Facebook and Instagram
• Proficiency in creating and optimizing ad campaigns across multiple platforms
• Ability to analyze performance data and adjust strategies accordingly
• Understanding of the German market, including cultural nuances and consumer behavior
  
  

Thank you!