Role Summary:

Earth Breeze is seeking a skilled and experienced Growth Marketing Director to transform our business by scaling our paid acquisition efforts, drive media budget allocation and own reporting and results across various media channels. Beyond scaling marketing spend within efficient guardrails, this role will also be measured by an ability to increase brand awareness within target, drive topline sales and execute a high-volume testing program that unlocks incremental growth and key learnings. This role requires a strategic thinker who can effectively lead the growth marketing function, while also rolling up their sleeves to execute campaigns and collaborating closely with cross-functional teams.

Reporting directly to our Chief Marketing Officer, you’ll lead and inspire a high-performing digital marketing team consisting of media buyers and performance creatives, fostering a culture of collaboration, innovation, and strong execution. You will leverage your expertise to drive measurable results and propel Earth Breeze to increased market share and healthy growth. This role demands a deep understanding of marketing and growth processes, consumer behavior, product and data practices, and clear reporting. If you're excited about collaborative, cross-functional work, insight-driven experimentation, and nurturing a fast-growing, mission-driven brand, we’d love to have you join the Marketing team at Earth Breeze.

Responsibilities:

As the Growth Marketing Director at Earth Breeze, you will:

• Own the media budget, forecasts and business KPIs related to Growth Marketing. Earth Breeze will spend $XXmm to drive $YYmm in revenue. You will allocate these investments, ensure execution of requisite campaigns is to a high standard and report on performance to plan. Working with the CMO, you’ll track the marketing investment portfolio and make the necessary adjustments to improve performance and deliver intended results.
• Work closely with finance to develop forecasts based on marketing conditions, business results and growth opportunities.
• Own analysis and reporting across growth initiatives and channels, providing regular insights and recommendations to optimize campaign performance. Present findings to leadership and stakeholders, driving actionable insights and strategic recommendations.
• Drive the execution of core digital marketing channels, including but not limited to paid advertising (paid social, SEM, video), offline (TV, direct mail) and affiliate marketing, continually growing and optimizing campaigns to meet growth goals and KPIs.
• Oversee and guide the performance creative engine to deliver high-quality, highly-effective assets that deliver the growth, while also working closely with team members in Brand and Insights functions to strike the balance between performance and brand-building. You’ll iteratively track performance to understand what works, drive optimizations and report on ROI.
• Own structuring, execution and testing of product offers, promotions, bundles and cross-sell products to drive acquisition growth and increase in customer value.
• Implement clear, focused and lean methodologies to foster a dynamic and responsive growth environment marked by a high-output, value-driven growth testing pipeline.
• Cultivate a culture that embraces both continuous improvements and failure, ensuring team members learn from each experiment and feel comfortable taking calculated risks.
• Manage, develop and build up the Growth Marketing team where each team member has clear goals, feedback on their overall performance and opportunities for development - all while possessing the capabilities required to deliver plan.
• Collaborate with our Technology team (including UX) to ensure clean handoff to the Earth Breeze website and ongoing site testing and ecommerce deliverables required to deliver expected growth. To this end, you will collaborate heavily in our cross-functional testing programs.
• Help our millions of customers (and potential prospects) learn about and adopt Earth Breeze products that are great for their household cleaning needs and for the planet at large.
  
  

About You:

• 6-8 years of growth marketing experience in consumer-focused companies (CPG or tech), with a clear understanding of how winning growth programs are structured. Shopify-based ecommerce experience a plus.
• 2-3 years of people management experience, with a track record of driving growth planning and investments, owning the execution of growth initiatives and building up a growth marketing function (employees, contractors and agencies).
• Deep understanding of the customer acquisition funnel and subscription flywheel, including knowledge of the core levers that drive critical KPIs at each stage of growth (LTV, CAC, conversion, etc).
• Deep expertise in paid social with experience executing 8-figure-plus paid social budgets to grow a brand and driving requisite creative development. Additional expertise across standard DTC growth channels (search, influencer, offline). Retail support a major plus.
• Proficient in advanced marketing analytics and deep comfort with ingesting multiple inputs to triangulate performance and assess channel impact. Proven comfort and experience with incrementality testing, cross-channel attribution and media mix modeling (MMM).
• Extremely proficient with data. You can use data to signal high-value tests, can set up experiments for clean data reporting and can visualize and share learnings cross-functionally.
• Clearly organized and process-driven in your approach. Whether measuring incrementality for go-forward investments, improving conversion on site or standing up a brand new marketing channel, all projects are conducted with a stated business case, rapid speed and follow-on reporting, while reporting up and out to the broader organization.
• Exceptional leadership and communication skills - you are capable of presenting a growth vision & outcomes in front of senior audiences (up to CEO & BOD-level) while also coaching team members and selling a vision internally.
• Quick-thinking, fast-acting and a positive attitude. We embody an iterative startup spirit - speed and adaptability are key. We embrace failure as a fast track to learning and consistently strive to elevate our standards, processes, teams, and business every day.
• A world-class collaborator. You’re able to jump in across Marketing, Product, Data and Tech to move an experiment forward, while also serving as a strategic thought partner to executive leadership.
• Eager and optimistic player-coach mentality. You are comfortable running your own campaigns & tests or working through the broader team.
• A lifelong learner that stays on top of marketing trends, tools, and best practices.
  
  

Recruitment Process:

Our recruitment process at Earth Breeze is designed to identify top talent efficiently while ensuring a positive candidate experience. It begins with a thorough review of applications, followed by initial screening interviews to assess qualifications. Qualified candidates then proceed to interviews with hiring managers and cross-functional teams to evaluate skills and alignment with our company values. Finalists undergo reference checks and may be asked to complete assessments or presentations. Throughout the process, clear communication and timely feedback are prioritized to keep candidates engaged and informed. Our goal is to attract exceptional candidates who align with our mission and contribute to our success.

About Earth Breeze:

Our Mission:

Earth Breeze is a fast paced, growth oriented company driven by the principles of Reduce waste and harmful impact, Regenerate through planting trees and funding ocean clean ups, and Redistribute supplies and food to those in need. We exist to create sustainable, meaningful products that drive social and environmental impact and to build multi-decade relationships with our customers. When you join Earth Breeze you will have a meaningful role in making the world a better place while helping those in need.

Core Values:

• Love and serve - We lead with love and a servant’s heart for our planet and its people. We care deeply about our customers, consistently pursue knowledge that will add value to their lives, and know every interaction is an opportunity to uplift and serve with a customer-obsessed mindset, and build multi-decade relationships grounded in love.
• Be thoughtful partners - As thoughtful partners with a deep appreciation for the unique perspectives each of us brings to the table, we leverage our collective strengths to propel us forward. We listen intently, seek to understand, view feedback as a gift, and care deeply about helping one another succeed. And we know our roles, play our parts, hold each other accountable, follow through on our commitments, own our outcomes as a team, always put “we” before “me”, and truly believe we’re #bettertogether!
• Focus relentlessly on levers that matter - Not all opportunities are created equal. In a world of distraction, we say no, we look for asymmetric returns, and we double down on what matters most, staying exceptionally focused on what drives the most value.
• Iterate with velocity - Driven by a passion for excellence and a strong desire to consistently raise the bar (for ourselves, the planet and those we serve), we put forth our very best in everything we do, then continuously strive to outperform yesterday. We stay curious, question convention, experiment daily, measure what matters, and leverage data to drive decisions. Then we iterate with velocity to make fast progress and continuously improve.
• Deliver legendary results - Driven by a mantra of “dream it, plan it, do it”, we deliver what many would consider “impossible” results—those are the table-stakes and the expectations we have of ourselves. As key stakeholders in the business passionate about making a meaningful difference in the world, we step up, hold ourselves accountable, add value, dream big, focus relentlessly, and use our unique skillsets and resolve, to solve seemingly “impossible” problems and deliver legendary results.
• Keep it Real - With authenticity at our core, we are open and honest in all that we do—grounded in humility. We are impact-driven vs theatrics-driven. We are courageously vulnerable. We practice open, transparent, and direct communication. And we’re unapologetically who we are…as perfectly imperfect humans, with a deep appreciation for humanity and being one’s true self.
  
  

Why Work Here

We believe in making a difference for the planet and every person we come in contact with. We care about you and your life and want this to be a great experience for you. As a team member of Earth Breeze, you can look forward to the following perks and benefits.

Benefits include:

Competitive base salary, based on your actual experience vs your education, certifications or letters added to your name

• 100% remote work, with flexible work schedule. We make remote-work work!
• 401K/RRSP with employer matching to help save for your retirement
• Generous parental leave
• Life insurance and 100% employer paid premiums for Medical, Dental and Vision for team members with 75% coverage for dependants
• Perks for mental health, fitness and overall well-being
• Flexible PTO, plus a generous paid holiday schedule
• Learning stipend and a culture that encourages and promotes professional growth and development
• Culture of people helping people, who give first, celebrate wins together and embrace autonomy, transparency and trust
• The opportunity to join an experienced and ambitious team passionate about making the world a better place