Brand Manager chez Blenders Eyewear, LLC

Position Overview

Blenders is looking for a Brand Manager who blends strategy with storytelling — a creative-minded marketer who can turn product launches into cultural moments. You’ll be the connective tissue between Creative, Product, and Marketing,  translating brand strategy into go-to-market plans that build heat, drive sell-through, and deepen consumer connection.

You’ll oversee seasonal campaign planning, lead cross-functional alignment, and ensure every moment, from email to retail to influencer drops, adders up to a cohesive brand narrative. This is a role for a marketer who thrives in motion: part strategist, part operator, part storyteller.

Key Responsibilities

Brand & Campaign Strategy

• Translate brand strategy and business goals into integrated campaign plans that drive awareness, engagement, and sales.
• Build and manage the brand calendar, ensuring launches, moments, and tentpoles are strategically sequenced and aligned with product and marketing priorities.
• Develop positioning and messaging frameworks for key categories, franchises, and partnerships.
• Partner with Creative, Product, and Digital/eComm to ensure consistent brand storytelling across all touchpoints.
• Lead campaign kickoffs, providing clear briefs and direction to align cross-functional teams.

Go-to-Market Execution

• Own the 360° go-to-market process for key launches, from briefing to creative to delivery.
• Manage timelines, milestones, and deliverables across teams to ensure campaigns launch flawlessly.
• Collaborate with Social, Influencer and Athlete team, Retail, and Paid Media to activate integrated brand moments.
• Support retail marketing initiatives and product storytelling across in-store, digital, and experiential environments.

Consumer & Market Insights

• Understand the target consumer and marketplace: what’s trending, what’s next, and where Blenders fits in.
• Analyze performance data, campaign results, and cultural insights to inform future planning.
• Partner with analytics and eComm to translate insights into creative and commercial opportunities.

Cross-Functional Leadership

• Act as the day-to-day brand steward and central contact for key campaigns.
• Partner closely with the Head of Creative and Social Media Manager to ensure storytelling consistency and content alignment.
• Collaborate with the Product team to develop launch narratives that highlight innovation and design.
• Manage external partners (PR, influencers and affiliate agencies, production vendors) as needed.

Qualifications & Experience

• 6–8 years of experience in brand or marketing management at a lifestyle, fashion, or consumer brand (DTC + Retail experience preferred).
• Proven success leading integrated campaigns from strategy through execution.
• Strong understanding of digital marketing, social media, influencer strategy, and retail marketing.
• Exceptional project management skills with the ability to balance multiple launches simultaneously.
• Excellent communicator and storyteller — both in decks and in person.
• Data-curious: comfortable interpreting insights and applying learnings to creative strategy.
• Highly collaborative, proactive, and detail-oriented — thrives in fast-paced, evolving environments.
• Based in or willing to relocate to San Diego; in-office 3 days per week.

What We’re Looking For

• A strategist: You see the big picture and connect the dots between creative, product, and consumer.
• A doer: You’re organized, execution-minded, and not afraid to get into the details.
• A storyteller: You know how to turn brand and product insights into emotion-driven campaigns.
• A connector: You bring teams together around a shared vision and make collaboration effortless.
• A brand builder: You care deeply about consistency, craft, and cultural relevance.

Work Requirements

• Bachelor’s degree in Marketing, Communications, or related field preferred.
• Hybrid role: onsite in our San Diego HQ 3–4 days per week.
• Flexibility to attend shoots, events, or activations outside standard hours.
• Typical hours: Monday–Friday, 8:30 AM – 4:30 PM.