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Hybrid Brand Marketing Lead Can-Am 3W EMEA

BRP · Lausanne, Waadt · Switzerland · Hybrid

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We are seeking for a passionate marketer with a customer-centric mindset and a solid understanding of what it takes to build and activate 360 regional consumer engagement strategies and tactics across consumer touchpoints.

Reporting to the Marketing Manager Can-Am 3W & Sea-Doo EMEA, the person will have the opportunity to collaborate with a large diversity of stakeholders within the regional organization (EMEA marketing team, country teams and other functions), the global structure (global brand teams, global centers of excellence) as well as with external agency partners.

The role is based in Lausanne (Switzerland) and requires around 10% of travel time (depending on seasonality)

You’ll Have The Opportunity To

  • Marketing strategy: build and own the annual consumer engagement plan for the brand supporting the regional business priorities
  • Feed the brand strategy with regional business and consumer insights
  • Ensure a tight alignment of the regional plan with the global brand strategy
  • Manage the regional budget allocation with accuracy
  • Content and Storytelling: influence the definition and implementation of an impactful content strategy for the brand
  • Collaborate closely with the Global Brand team to ensure that regional needs are well reflected into campaigns and assets, and adapt as needed
  • Build a regional content plan complementing the global framework as required to maximize

engagement connecting with audiences on their own terms

  • Work in tight collaboration with Media House to build and activate a regional roster of ambassadors and content creators
  • Advice on social media strategy for the brand in connection with the Global Social team
  • Media performance and PR: deploy the relevant consumer acquisition tactics to secure business objectives
  • Contribute to the media strategy, execution and performance in partnership with the Global

Performance team

  • Secure effective amplification of brand content on social media platforms
  • Develop PR plan and activations to maximize earned media
  • Go-To-Market plan: supervise the execution of the tactical initiatives defined in the marketing plan in tight collaboration with the Countries
  • Directly lead or support the execution of Go-To-Market initiatives such as trade shows, demo days, PR events ensuring seamless 360 integration
  • Deliver impactful yearly new product launches
  • Retail operations, dealer marketing and CX services:
  • Contribute to the planning and implementation of commercial programs and incentives together with

the Retail Operations team

  • Mobilize the network around low funnel tactics
  • Collaborate in the development and communication of services enhancing the consumer experience
  • Growth Plays: play an active role in delivering selected strategic regional growth initiatives (if applicable)
  • Represent the marketing function in cross-functional task force
  • Be accountable for the results and KPIs


  • Bachelor / Master in Marketing or Business Administration
  • Around five years of experience in Marketing
  • Affinity with the powersport and motorcycle industries
  • Fluent in English, French or other language skills are a plus
  • 360 marketing: holistic perspective on marketing, seamlessly integrating various channels and

tactics to create a cohesive brand strategy, combining digital savviness (web, media, social,

analytics) with experiential knowledge (shows, events, community, PR)

  • Matrix environment: proven ability to operate in an international matrix organization, collaborating

effectively across multifunctional teams to achieve common brand objectives, embracing cultural


  • Business acumen: marketing with purpose connecting the strategy with the operations on the field,

sensitivity to retail operations and dealer marketing

  • Passion for innovation: creative mindset, ability to disrupt, challenge the status quo and integrate

latest trends

  • Go-getter attitude: accountable and driven, adaptable to changes in a fast-paced environment,

pragmatic approach favoring simplicity and efficiency, deliver with accuracy and impact, measure

and learn to constantly improve

  • Collaborative spirit: an inclusive mindset, listening intently, and communicating with honesty and empathy, understanding of the power of connection and relationships within the key stakeholders


BRP is dedicated to nurturing a culture that invites, connects, and propels the ambitions of people of all backgrounds, profiles, beliefs and experiences. Ultimately, the diversity and uniqueness of our people fuel our ingenuity and set the course for the path ahead!

For this reason, we value diversity and we strive to always push each other forward to build an inclusive workplace where every employee feels like they belong, where they can grow and find meaning.


We’re a world leader in recreational vehicles and boats, creating innovative ways to move on snow, water, asphalt, dirt and even in the air. Headquartered in the Canadian town of Valcourt, Quebec, our company is rooted in a spirit of ingenuity and intense customer focus. Today, we operate manufacturing facilities in Canada, the United States, Mexico, Finland, Australia and Austria, with a workforce made up of close to 23,000 spirited people, all driven by the deeply held belief that at work, as with life itself, it’s not about the destination; It’s about the journey.