Details zum Jobangebot
Employee Working Location : Partially Virtual / Hybrid (Canada)
Employment Status : Permanent Full-Time
Salary Band : $ 70,102 - $ 105,149 / year
The Canadian Red Cross (CRC) – an inspirational not for profit organization, helps people and communities in Canada and around the world in times of need and supports them in strengthening their resilience. As a Canada’s Best Employers 2024, we are committed to having an accessible, diverse, inclusive, and barrier-free work environment.
In this role, you will :
- Provide expertise and guidance to the social media team, to develop strategies and content for social media channels and the Red Cross blog in support of organizational goals and objectives.
- Manage a team consisting of staff and volunteers, including recruitment, workforce planning, onboarding, performance management and team development.
- Develop and maintain the strategy and direction for community building and engagement on social media channels.
- Oversee social media response during emergencies, including sharing relevant content, engaging volunteers, monitoring for emerging issues, providing regular reports, and communicating with impacted people and communities.
- Monitor and understand current trends, opinions, concerns, general topics of conversation, etc. as they relate to the objectives of the Canadian Red Cross.
- Identify and manage issues and reputational threats on social media channels.
- Develop and foster relationships with social media influencers and supporters.
- Analyze campaign results and provide recommendations to inform decision-making for future campaigns.
- Provide regular reporting on social media activities by the Canadian Red Cross and as required during emergencies.
- Provide on-call assistance during weekends, emergencies, and appeals.
- Liaise with communications staff responsible for social media at the provincial and regional level, provide guidance and support as needed, Develop and deliver training and development tools to support staff and volunteers on their use of social media at the Red Cross.
- A minimum of 5-7 years of experience in communications and client relations in the area(s) of Public Relations/Communications or Marketing/Advertising.
- Bachelor’s degree and/or College Diploma in business, marketing, or communications.
- Exceptional written and verbal communication skills.
- Experience in providing strategic direction and managing social media channels, including but not limited to: Facebook, Twitter, Instagram, LinkedIn, TikTok, and YouTube.
- Strong leadership, interpersonal and collaboration skills.
- Thrives on a challenge especially under high-pressure circumstances.
- Strong analytical and organizational skills.
- Exceptional knowledge and passion for social media tools and trends.
- Experience in managing content creation and editorial planning for digital platforms.
- Bilingualism French/English is preferred.
- Office work when required is performed in a typical office environment and can be a combination of work from home and within the Canadian Red Cross office(s).
- Ability to work non-traditional and longer hours often on short notice, especially during times of emergency response.
- Occasional domestic travel may be required.
- Eligibility to work in Canada : At this time, we welcome applications from candidates eligible to work in Canada. If you are not a citizen or permanent resident of Canada, we encourage you to carefully review your visa to find out whether you are eligible to work in the job you are considering applying for. Refer to our FAQ for more information.
- If you are selected for this role, you will be required to complete a successful pre-employment screening process which includes a satisfactory Enhanced Police Information Check (E-PIC).
- As we work with and support people (managers, colleagues, beneficiaries/customers, volunteers, donors and external partners) and communities in Canada and around the world, applicants whose first language is not English may be required to perform the responsibilities of the role in English.