About Bitdefender

Bitdefender is a cybersecurity leader delivering best-in-class threat prevention, detection, and response solutions worldwide. Guardian over millions of consumer, enterprise, and government environments, Bitdefender is one of the industry’s most trusted experts for eliminating threats, protecting privacy, digital identity and data, and enabling cyber resilience. With deep investments in research and development, Bitdefender Labs discovers hundreds of new threats each minute and validates billions of threat queries daily. The company has pioneered breakthrough innovations in antimalware, IoT security, behavioral analytics, and artificial intelligence and its technology is licensed by more than 180 of the world’s most recognized technology brands. Founded in 2001, Bitdefender has customers in 170+ countries with offices around the world. For more information, visit https://www.bitdefender.com

Bitdefender is seeking a Senior Product Marketing Manager to join the GravityZone product team. In this role, they will be supporting or leading Go-To-Market activities for new products and capabilities and will be optimizing programs and campaigns for existing products.

A background in technology marketing or cybersecurity is a plus for this position and strong copywriting and communication skills are desired.

Responsibilities:

• Define and drive the Go to Market plan jointly with other members of the product and marketing team.
• Develop marketing content for all stages of the buyers’ journey including presentations, whitepapers, webinars, solution briefs, landing pages, videos, blogs, etc.
• Analyze competitors and understand market landscape to educate sales team and integrate observations into all sales tools.
• Collaborate closely with digital marketing teams to optimize campaign performance
• Contribute to sales enablement efforts through product training and creation of enablement tools such as call scripts, training presentations, cheat sheets, and more.
• Be the market expert by maintaining a constant pulse on the customer experience – from the customer use case to user persona to competitive landscape - through regular customer contact and monitoring of the enterprise software security market.
• Understand B2B cybersecurity ecosystem and Bitdefender’s advantages, build and convey impactful value propositions.

Requirements:

• 3+ years of experience in a product marketing/technical marketing role for IT/technology products
• Ability to understand complex products, and markets and convey advantages and benefits in a simple and impactful way
• Cybersecurity and technical background and expertise are a plus for this role
• Prolific writing skills across both long form and short form collateral
• Excellent interpersonal and presentation skills in front of customers, sales and executive audiences
• Digital marketing experience and expertise are a plus
• Demonstrated ability to work effectively with internal cross-functional teams and external customers
• Proven project management skills and ability to lead complex projects
• Must be self-motivated and a proactive self-starter with ability to handle multiple complex tasks
• BA/BS degree required; MBA/MS desirable
• Some travel (up to 20%) will be required (whenever this will be possible)