Shopify · North America, · Remote
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About Shopify
Opportunity is not evenly distributed. Shopify puts independence within reach for anyone with a dream to start a business. We propel entrepreneurs and enterprises to scale the heights of their potential. Since 2006, we’ve grown to over 8,300 employees and generated over $947 billion in sales for millions of merchants in 175 countries.
This is life-defining work that directly impacts people’s lives as much as it transforms your own. This is putting the power of the few in the hands of the many, is a future with more voices rather than fewer, and is creating more choices instead of an elite option.
About You
Moving at our pace brings a lot of change, complexity, and ambiguity—and a little bit of chaos. Shopifolk thrive on that and are comfortable being uncomfortable. That means Shopify is not the right place for everyone.
Before you apply, consider if you can:
We are looking for a Demand Marketing Senior Manager to help us build and grow a world-class growth engine that increases the adoption of our Merchant Services. You’ll bring this to life by driving key initiatives and strategies that drive qualified leads into the self-serve and sales funnels, ultimately impacting revenue goals. You’ll plan, execute, and optimize marketing campaigns across multiple channels including direct mail, email, in-admin, dotcom, content, paid media, and more.
This role requires you to identify and focus on priority initiatives. The ideal candidate has a track record of building and managing marketing programs across channels, being laser-focused on driving impactful revenue outcomes. You are someone who enjoys and thrives working cross-functionally, managing multiple stakeholders towards a common goal, and ensuring projects cross the finish line. If you are a seasoned marketer with a go-getter attitude, this role might be for you!
Responsibilities
Opportunity is not evenly distributed. Shopify puts independence within reach for anyone with a dream to start a business. We propel entrepreneurs and enterprises to scale the heights of their potential. Since 2006, we’ve grown to over 8,300 employees and generated over $947 billion in sales for millions of merchants in 175 countries.
This is life-defining work that directly impacts people’s lives as much as it transforms your own. This is putting the power of the few in the hands of the many, is a future with more voices rather than fewer, and is creating more choices instead of an elite option.
About You
Moving at our pace brings a lot of change, complexity, and ambiguity—and a little bit of chaos. Shopifolk thrive on that and are comfortable being uncomfortable. That means Shopify is not the right place for everyone.
Before you apply, consider if you can:
- Care deeply about what you do and about making commerce better for everyone
- Excel by seeking professional and personal hypergrowth
- Keep up with an unrelenting pace (the week, not the quarter)
- Be resilient and resourceful in face of ambiguity and thrive on (rather than endure) change
- Bring critical thought and opinion
- Embrace differences and disagreement to get shit done and move forward
- Work digital-first for your daily work
We are looking for a Demand Marketing Senior Manager to help us build and grow a world-class growth engine that increases the adoption of our Merchant Services. You’ll bring this to life by driving key initiatives and strategies that drive qualified leads into the self-serve and sales funnels, ultimately impacting revenue goals. You’ll plan, execute, and optimize marketing campaigns across multiple channels including direct mail, email, in-admin, dotcom, content, paid media, and more.
This role requires you to identify and focus on priority initiatives. The ideal candidate has a track record of building and managing marketing programs across channels, being laser-focused on driving impactful revenue outcomes. You are someone who enjoys and thrives working cross-functionally, managing multiple stakeholders towards a common goal, and ensuring projects cross the finish line. If you are a seasoned marketer with a go-getter attitude, this role might be for you!
Responsibilities
- Build, launch, and execute multi-channel campaigns that drive qualified leads into the self-serve and sales funnels
- Collaborate heavily with stakeholders, including MUX, PMM, FED, Data Science, RevOps, Sales, and channel teams to to develop thoughtful, integrated multichannel programs
- Create and manage customer segmentation and targeting strategies to optimize the customer journey.
- Create scalable programs that generate and nurture leads via email, in-admin, paid, direct mail, content, and more.
- Oversee all of the campaign tactics used to develop and cultivate sales leads into long-term merchants
- Ensure timely deployment of initiatives and campaigns by managing stakeholders, budgets, timelines and processes
- Conduct frequent analysis on program performance to scale efforts for the most efficient marketing mix and to achieve KPIs (MQLs, SQLs, SALs, C/W, Conversion, etc.)
- Optimize campaigns and messaging through frequent A/B testing and data analysis
- Analyze campaign metrics and present recommendations
- Communicate learnings and results with all stakeholders on a weekly, bi-weekly, and monthly cadence
- 6+ years of experience in B2B marketing, with a strong focus on lifecycle marketing
- Proven experience in developing, managing and executing multi-channel marketing campaigns
- Proficiency in marketing automation and tools (e.g., MA platforms)
- Familiarity with A/B testing and other testing methodologies
- Strong analytical skills with experience using analytics tools such as Google Analytics and SQL; a technical background would be a plus
- Exceptional project management and organizational skills, with the ability to manage multiple projects simultaneously
- A passion for demand marketing and willingness to get hands-on building solutions
- Comfortable with data, reporting, and identifying opportunities
- Ability to thrive in chaos, resolve ambiguity, be solutions-oriented, and think on your feet
- Ability to drive good decisions collaboratively and quickly
- Willingness to roll your sleeves up, with a “get shit done” attitude
