Job Description

Brief:

We're seeking an experienced video producer, editor, and animator to bring a brand video to life. This will serve as the headline piece of content on our website to showcase our brand, product, features, case studies and capabilities. This project requires following our storyboard, utilising real footage from our library of previous case studies and our team's designed assets.

This video will require multiple cuts for shorter and longer form platforms.

Here are the project details:

XRii Website Brand Video

About Us:

• XRii specialises in creating custom mobile apps for cult brands, sporting organisations, and agencies. Our apps are designed to help you engage your audience and enhance loyalty with unforgettable campaigns using our immersive features, loyalty programs, and virtual event solutions. From loyalty programs that reward repeat engagement, immersive experiences like augmented reality experiences to take engagement to the next level and built-in ticket integrations to seamlessly manage your events, we provide the tools and cutting-edge technology to take your brand beyond the ordinary.
• Website: www.xrii.io.
  
  

Target Audience (* = Relevant to ALL Target Audiences):

• Sporting Organisations:
• Marketing Manager*.
• Marketing Coordinator*.
• Marketing Director*.
• Digital Marketing Manager*.
• Marketing Specialist*.
• Social Media Manager*.
• CEO*.
• Founder*.
• Managing Director*.
• Fan Engagement Manager.
• Fan Engagement Specialist.
• Head of Fan Experience.
• Membership Manager.
• Fan Loyalty Manager.
• Sports Brand Manager.
• Creative Agencies:
• Creative Director.
• Content Manager.
• Account Executive.
• Brand Manager.
• Campaign Manager.
• Client Manager.
• Cult-Followed Businesses - Businesses with Highly Engaged Audiences (E.g. Apple):
• Viral Marketing Specialist.
• Fan Experience Manager.
• Community Manager.
• Community Engagement Manager.
• Social Media Manager.
• Customer Experience Manager.
• Event Coordinator.
• Brand Engagement Manager.
• Brand Manager.
  
  

Format:

• Video: MP4.
• Size: Landscape 1920 x 1080.
• Duration: 30-40 seconds.
• Sound: Upbeat Music (Example: https://youtu.be/xwH4oVnuIAs?si=EqL9WRAI4xv-JUKF)
  
  

Budget:

• $5,000AUD.
  
  

Content:

• Incorporate footage from our video library, screen recordings, and branded assets provided by our graphic designer.
• The video should effectively communicate the value proposition of our product/services and leave a lasting impression on viewers.
• Employ dynamic visuals, engaging transitions, and upbeat music to craft a compelling narrative.
  
  

Hire Requirements:

• Demonstrated experience in video creation, with a portfolio showcasing expertise in producing high-quality promotional videos.
• Proficiency in video editing software and tools.
• Ability to collaborate closely with our team to grasp our brand identity and messaging.
• Attention to detail and a creative flair to bring our vision to life.
• Capacity to meet deadlines and deliver a polished final product.
• Estimated timeline for completion.
• The proposed cost for the project.
  
  

Due Date:

• The project must be fully completed and delivered by March 25, 2024.
  
  

Examples:

• https://www.youtube.com/watch?v=P5ScWLEy7OM.
• https://www.youtube.com/watch?v=7vHuyirq1pE.
• https://www.youtube.com/watch?v=SaOwutdzd24.
• https://youtu.be/aLGAcoB0T1s.
• https://www.youtube.com/watch?v=IWIaXUbdLDY.
• https://www.youtube.com/watch?v=Ut8sxtwp_Q4.
• https://www.youtube.com/watch?v=aDfzNGg_byU.
• https://www.youtube.com/watch?v=3dALR-oiYh0.
• https://www.linkedin.com/posts/buzzer-inc_introducing-buzzer-activity-6816022453706391552-b-I8?utm_source=share&utm_medium=member_desktop.
  
  

Storyboard:

• Length:
• 45-second - 1-minute (1 version with and without subtitles).
• 30-second (1 version with and without subtitles).
• 15-second (1 version with and without subtitles).
  
  

Scene 1:

• Opening Shot:
• A full-screen display of the XRii logo (XRii text in bold, sleek font against a futuristic background).
  
  

Scene 2:

• Text Overlay:
• We are XRii!
• We create mobile apps for immersive experiences, loyalty, and engagement.
• Visuals:
• The scene features dynamic transitions between different app designs, showcasing the brands XRii has worked with.
  
  

Scene 3:

• Overview:
• A dynamic transition to XRii features full-screen, reminiscent of the transition in the "Beyond" video at 0:07.
• Text Overlay:
• Our solutions deliver…
• Text Overlay:
• Incentives
• Visuals AND Text:
• Loyalty programs
• Discounts
• Vouchers
• Prizes
• Text Overlay:
• Interactive experiences
• Visuals AND Text:
• Augmented reality
• Mini-games
• Scavenger hunts
• Digital collectables
• Text Overlay:
• Memberships and ticketing
• Visuals AND Text:
• Ticket and membership sales and management
  
  

Scene 4:

• Text Overlay:
• Go Beyond the Ordinary
• Visuals:
• Zoom in to the centre of the previous shot, revealing the text: "Go Beyond the Ordinary" against a background of app screens. Transition to a shot with app screens showcasing XRii features.
  
  

Scene 5:

• Text Overlay:
• We work with (Rotate through):
• Cult brands
• Sports groups
• Festivals and events
• Visuals:
• Transition to app recordings with text at the centre highlighting XRii's capabilities. The text could have a changing effect, showcasing industries XRii accommodates. Footage from previous promotions or stock clips of happy people using apps overlays the scene.
  
  

Scene 6:

• Text Overlay:
• To help you…
• Increase sales
• Attract customers
• Boost engagement
• Capture data
• Maintain your branding
• Visuals:
• Text appears: "To help you…" with changing text about what XRii can do, aligned with benefits. Shots of previous app projects mix with footage of happy people using apps.
  
  

Scene 7:

• Text Overlay:
• What our clients have to say
• Visuals:
• Quick-cut compilation from case studies featuring testimonials. Each testimonial is brief and pops up quickly, maintaining the dynamic pace of the video. (We could have different testimonials pop up quickly, like notifications, as a quick way to showcase what people have to say - I'll attach a loose example of what I mean, but we would design it more excellent)
  
  

Scene 8:

• Text Overlay:
• Ready to go Beyond the Ordinary?
• www.xrii.io
• Visuals:
• This is similar to the transition in the "Mo" video from 1:22 until the end.