Details zum Jobangebot
Stillfront Group is a global games company founded in 2010. We develop digital games for a diverse gaming audience and our broad games portfolio is enjoyed by almost 70 million people every month. Stillfront is focused on realizing synergies by connecting and empowering game teams globally through our Stillops platform. We are a fast-growing company and an active global strategic acquirer. Our 1,500+ professionals thrive in an organization that embodies the spirit of entrepreneurship.
Stillfront HQ is located in Stockholm, Sweden and we have more than 20 games studios worldwide with a heavy presence in the U.S. (Super Free Games, Candywriter, Storm8, Simutronics) and Canada (Kixeye).
Our marketing campaigns attract new players to our games by using the latest technologies and collaborating with major companies in the industry. We are passionate about working as an interface between creativity, data and technology and our campaigns reach millions of people worldwide. Our close collaboration with experts around the world, flat hierarchies, and use of the latest technologies like AI is what we are proud of.
YOUR MISSION
- Reporting directly to the Director of User Acquisition North America, devising an ASO strategy and plan across multiple games and studios.
- Work closely with other departments, such as product development, data analytics, and customer support, to ensure a seamless user experience and optimize user acquisition efforts
- Utilize A/B testing and other data-driven approaches to optimize app store listings and drive user acquisition and retention
- Conduct keyword research, analysis and tracking to improve app store visibility and organic downloads
- Collaborate with cross-functional teams including product managers, developers, and designers to ensure ASO is integrated into all stages of game development including live events and ops cards
- Monitor and analyze app store performance metrics and provide regular reports to stakeholders
- Stay updated on industry trends, best practices and changes in app store algorithms to continuously improve ASO strategies
- Conduct competitor analysis and provide recommendations for improvement based on market trends and user behavior
- Continuously monitor and report on the effectiveness of ASO strategies, identifying areas for improvement and implementing changes accordingly
- Collaborate in building out new BI reporting tools (Looker preferred)
YOUR BACKSTORY
- ASO/Mobile UA experience: 1-3 years prior relevant experience in ASO or mobile app User Acquisition at an agency or client side
- Analytical mindset: Proficiency with Excel and proven track record for working with complex data, presenting them in an understandable way, and translating them into meaningful decisions
- Ability to stay organized and create new testing processes that increase efficiency
- Excellent communication and interpersonal skills to collaborate with cross-functional teams and build relationships with partners
- Strong strategic thinking and problem-solving skills to identify opportunities and challenges and develop effective marketing strategies to achieve business goals
- Excellent work ethic and ability to manage multiple projects in a results-oriented manner
- Experience in bringing new mobile games to market preferred
