- Office in San Antonio
Description
About TrueLoyal
We’re redefining the loyalty space by helping brands build real, meaningful connections with their customers. Instead of transactional programs and generic perks, we enable brands to create relationships that drive repeat purchases, advocacy, and long-term growth.
We’re looking for a strategic, data-driven Growth Marketing Manager to accelerate our pipeline, improve conversion across the funnel, and run high-velocity experiments that help us scale. This is a highly visible, high-impact role for someone who loves fast iteration, cross-channel execution, and full-funnel ownership.
About the Role
As the Growth Marketing Manager, you’ll own growth strategy and execution across acquisition, conversion, and lifecycle. You’ll be responsible for generating pipeline, improving funnel efficiency, and partnering closely with Sales, Product Marketing, and Revenue Ops to scale predictable revenue.
You will be both the architect and the hands-on operator—building campaigns, optimizing channels, and driving insights that fuel our GTM motion.
What You’ll Do
Acquisition & Demand Gen
- Own multi-channel acquisition across paid search, paid social, review sites, partner channels, retargeting – as well as SEO and AEO.
- Develop and execute account-based growth strategies targeting our ICP.
- Build campaign frameworks that deliver high-quality MQLs, SQLs, and pipeline.
Website, CRO & Testing
- Lead continuous experimentation on landing pages, website CTAs, and funnel flows.
- Use A/B testing, heatmaps, and analytics to optimize conversion at every stage.
- Collaborate with content and design teams to produce high-performing pages and campaign assets.
Marketing Automation & Lifecycle
- Own nurture strategy across the buyer journey—education, evaluation, and sales acceleration.
- Improve lead scoring, segmentation, routing, and handoff with Revenue Ops.
- Build automated programs that increase conversion from lead → meeting → opportunity.
Analytics, Insights & Optimization
- Build dashboards that track pipeline, conversion rates, spend efficiency, and ROI/ROAS.
- Analyze data to identify friction points and opportunities in the funnel.
- Present insights and recommendations to marketing and executive leadership.
Cross-Functional Collaboration
- Partner with Product Marketing on messaging, ICP refinement, and persona-driven campaigns.
- Work with Sales on alignment around lead quality, territory strategy, and follow-up workflows.
- Support Partner Marketing with co-marketed campaigns and joint acquisition programs.
Requirements
What You Bring
- 5–7+ years of experience in B2B SaaS growth, demand generation, and/or full-funnel marketing.
- Experience in martech, loyalty, customer engagement, CDP, or CRM software (strong plus).
- Proven track record of running successful paid acquisition programs and driving measurable pipeline.
- Hands-on experience with tools such as HubSpot/Marketo, Salesforce, Google Ads/LinkedIn Ads, and analytics tools.
- Strong understanding of funnel design, CRO principles, and experiment design.
- Ability to think strategically while executing tactically—comfortable owning programs end-to-end.
- Strong analytical mindset: skilled at interpreting data, building insights, and making decisions.
- Exceptional project management and cross-functional collaboration skills.
- Excellent written and verbal communication.
Benefits
Benefits
- Premier Health Insurance plan with $0 deductible and $0 co-pay
- Dental and vision insurance plans
- Medical and dependent care flexible spending accounts
- Open PTO - we like to keep this simple.
- 401(k) savings plan with Employer Matching
- Company-paid Life, AD&D, and Disability coverage
- A collaborative, entrepreneurial learning environment with a proven playbook
- Be part of a high-growth company revolutionizing customer loyalty
- Work with cutting-edge technology and innovative products
- Competitive salary, benefits, and growth opportunities
- Fun work atmosphere
We are proud to foster a workplace free from discrimination. We strongly believe diversity of experience, perspectives, and background lead to a better environment for our employees and a better experience for our users and our customers. We are an equal opportunity employer and do not discriminate against protected characteristics. We guarantee that all candidates will be given the same consideration.
