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Director of Sales and Marketing presso Springoakliving

Springoakliving · Conway, Stati Uniti d'America · On-site

$60,000.00  -  $65,000.00

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Description

Director of Sales and Marketing – Assisted Living

Spring Oak Senior Living is seeking an experienced and relationship-driven Director of Sales and Marketing to lead sales, business development, and occupancy growth at our assisted living and memory care community.

Internally titled Director of Community Relations, this is a hands-on senior living sales role responsible for generating leads, building referral relationships, conducting tours, and guiding prospective residents and families from their initial inquiry through move-in.

Spring Oak has been recognized as a Great Place to Work. Our motto, “Welcome to the Family,” reflects the warm and supportive environment we create for our residents, families, and team members.

Reports to: Executive Director, with coaching and support from Regional Sales Leadership

Responsibilities

  • Drive census growth and achieve community occupancy, move-in, and sales goals
  • Manage the full senior living sales process from initial inquiry through deposit and move-in
  • Respond promptly to leads and maintain consistent, personalized follow-up with prospective residents and families
  • Conduct community tours, discovery meetings, and sales presentations
  • Generate leads through business development, networking, community outreach, and referral development
  • Build strong referral relationships with hospitals, rehabilitation centers, skilled nursing facilities, physicians, home care agencies, hospice providers, and other healthcare professionals
  • Maintain accurate lead, referral, tour, follow-up, and move-in activity in the CRM
  • Monitor conversion rates, lead sources, competitors, market trends, and other sales KPIs
  • Partner with clinical and operational teams to evaluate prospective residents and coordinate a smooth move-in experience
  • Represent the community at professional networking events, outreach visits, open houses, and local community events

    • Qualifications:

  • At least three years of successful senior living sales or closely related healthcare sales experience
  • Experience in assisted living, independent living, memory care, skilled nursing, rehabilitation, home care, hospice, or healthcare referral sales
  • Proven success in lead generation, referral development, closing sales, increasing census, and meeting occupancy goals
  • Strong communication, presentation, relationship-building, and follow-up skills
  • Compassionate and professional approach when working with seniors and their families
  • Organized, motivated, responsive, and comfortable managing multiple prospects throughout the sales cycle
  • Experience using a senior living CRM and Microsoft Office or similar programs
  • Bachelor’s degree preferred but not required
  • Ability to travel locally and occasionally work evenings or weekends for tours, outreach, and community events

    • Additional Information

    Benefits

    • Competitive base salary
    • Commission on every move-in
    • Quarterly performance bonuses
    • Paid time off, Medical, dental 
    • Support from experienced regional and corporate leadership
    • Collaborative, family-oriented work environment

    Join a growing senior living organization where your relationships, sales skills, and results will be recognized and rewarded.

     

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