Spring Oak Senior Living is seeking an experienced and relationship-driven Director of Sales and Marketing to lead sales, business development, and occupancy growth at our assisted living and memory care community.
Internally titled Director of Community Relations, this is a hands-on senior living sales role responsible for generating leads, building referral relationships, conducting tours, and guiding prospective residents and families from their initial inquiry through move-in.
Spring Oak has been recognized as a Great Place to Work. Our motto, “Welcome to the Family,” reflects the warm and supportive environment we create for our residents, families, and team members.
Reports to: Executive Director, with coaching and support from Regional Sales Leadership
Responsibilities
Drive census growth and achieve community occupancy, move-in, and sales goals
Manage the full senior living sales process from initial inquiry through deposit and move-in
Respond promptly to leads and maintain consistent, personalized follow-up with prospective residents and families
Conduct community tours, discovery meetings, and sales presentations
Generate leads through business development, networking, community outreach, and referral development
Build strong referral relationships with hospitals, rehabilitation centers, skilled nursing facilities, physicians, home care agencies, hospice providers, and other healthcare professionals
Maintain accurate lead, referral, tour, follow-up, and move-in activity in the CRM
Monitor conversion rates, lead sources, competitors, market trends, and other sales KPIs
Partner with clinical and operational teams to evaluate prospective residents and coordinate a smooth move-in experience
Represent the community at professional networking events, outreach visits, open houses, and local community events
Qualifications:
At least three years of successful senior living sales or closely related healthcare sales experience
Experience in assisted living, independent living, memory care, skilled nursing, rehabilitation, home care, hospice, or healthcare referral sales
Proven success in lead generation, referral development, closing sales, increasing census, and meeting occupancy goals
Strong communication, presentation, relationship-building, and follow-up skills
Compassionate and professional approach when working with seniors and their families
Organized, motivated, responsive, and comfortable managing multiple prospects throughout the sales cycle
Experience using a senior living CRM and Microsoft Office or similar programs
Bachelor’s degree preferred but not required
Ability to travel locally and occasionally work evenings or weekends for tours, outreach, and community events
Additional Information
Benefits
Competitive base salary
Commission on every move-in
Quarterly performance bonuses
Paid time off, Medical, dental
Support from experienced regional and corporate leadership
Collaborative, family-oriented work environment
Join a growing senior living organization where your relationships, sales skills, and results will be recognized and rewarded.
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