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Growth Marketing Lead presso Getwingapp

Getwingapp · Canada, Canada · Remote

Microsoft Excel

CRM

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Description

About Us

Wing is seeking elite talent to join M32 AI (backed by top-tier Silicon Valley VCs), dedicated to building agentic AI for traditional service businesses.

Think of it like a startup within a corporate: fast moving and agile, with the stability of a corporate, and zero bureaucracy.

If you’re driven by challenge and eager to make a significant impact in a high-caliber role, this is the opportunity you’ve been waiting for.

Overview

Lead organic expansion by leveraging deep SEO expertise and CRO mastery to engineer creative, self-sustaining growth loops.

This role demands a data-driven innovator who turns insights into scalable user acquisition, conversion uplift, and retention strategies with rapid execution.

You Will Own

  • SEO & Organic Channel Ownership
  • Perform comprehensive keyword research, competitive analysis, and topic clustering using Ahrefs, SEMrush, or Google Search Console to drive targeted organic traffic growth.
  • Oversee content strategy including on-page optimization, pillar-cluster architectures, publishing cadences, and backlink acquisition through outreach and partnerships.
  • Continuously audit and refine technical SEO elements to enhance site authority, crawl efficiency, and long-term search visibility.

  • CRO & Full-Funnel Optimization
  • Architect and build high-performance landing pages (Framer expertise preferred) with integrated A/B, multivariate testing, and heatmapping to maximize conversion rates across acquisition to retention.
  • Dive into behavioral analytics via GA4, PostHog, or similar tools to diagnose drop-offs, optimize user flows, CTAs, forms, and personalization triggers.
  • Align SEO-driven traffic with post-click experiences to create seamless, high-converting journeys that reduce friction and boost LTV.
  • Craft compelling, SEO-optimized copy for landing pages, long-form content (blogs, guides, case studies), and nurturing assets that convert search intent into revenue.
  • Collaborate with product, design, and content teams to maintain unified messaging, GTM positioning, and brand consistency.

  • Lifecycle Marketing & Automation
  • Design and manage sophisticated email/CRM flows for onboarding, engagement, upsell, winback, and referrals, ensuring top-tier deliverability.
  • Implement no-code automations with Zapier, n8n, Make, or equivalent to trigger personalized sequences based on user behavior, product usage, and funnel stage.
  • Integrate data layers across CRM, analytics, and product events for real-time nurturing and retargeting.

  • Growth Experimentation & Strategy
  • Ideate, test, and scale inventive low-cost experiments including co-marketing, affiliate programs, influencer collaborations, community initiatives, and viral referral loops to minimize CAC.
  • Validate hypotheses rapidly (idea-to-insight in days) using structured frameworks, prioritizing scalable organic levers.
  • Contribute to team processes, documentation, hiring, and knowledge sharing to support sustained scaling.

    • What Success Looks Like

  • Demonstrated impact scaling B2B SaaS from $0 to $1-5M ARR through SEO/CRO, with quantifiable results in organic traffic, CVR improvements, CAC reduction, pipeline velocity, and MRR growth.
  • Proven ability to prototype and launch experiments in days, not weeks, often accelerated by AI tools for research, content, and analysis.
  • Portfolio of case studies showcasing cross-channel growth loops and measurable business outcomes.

    • Preferred Skills & Experience

  • Bachelor’s degree in Marketing, Design, Communications, or equivalent experience.
  • 5+ years hands-on in SEO and CRO within competitive B2B environments, with a track record of driving organic revenue.
  • Proficiency in core tools: GA4/PostHog (analytics), Ahrefs/SEMrush/GSC (SEO), Framer (design), campaign managers/automation platforms.
  • Strong fundamentals in attribution, funnel analytics, and growth modeling; comfortable with ambiguity in fast-paced startups.
  • Excellent communication and collaboration abilities in team settings.

    • Compensation

  • The annual salary range for this role is USD 70,000 - USD 120,000 with performance-based bonus at the discretion of management.

    • Benefits

  • Competitive salary
  • Performance‑based bonuses
  • Software for Upskilling & Productivity
  • Remote-first culture
  • Work from anywhere
  • Paid Time Off
  • Health Insurance
  • High autonomy, low bureaucracy
  • Fast-track to leadership for high performers
  • US HQ Opportunities
  • Direct access to founding team
  • High visibility, autonomy and ownership

    • Hiring Process

  • Introduction call with Recruiter
  • Practical challenge to assess your work quality
  • Team Interview
  • Final call with Founders
  • Offer

    • Additional Information


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