Associate Director of City Marketing presso Bumble Inc.

Bumble is looking for an Associate Director, City Marketing to help scale Bumble’s brand as the leading dating and relationships app. Reporting to the Senior Director, Americas Marketing, you will be responsible for developing and executing IRL experiences, localized campaigns, and hyper-relevant partnerships that drive relevance for Bumble in the US.This role's key focus is on driving favorability and awareness across the US. You should be comfortable executing across a range of marketing initiatives, from locally relevant partnerships to driving cultural marketing strategies and consideration driving product marketing. Throughout your work, you should be confident in driving marketing planning, identifying a roadmap of events for user engagement, and creating imaginative experiences that bring the brand to life with a focus on driving adoption of Bumble.We are looking for someone who thrives in a dynamic environment and feels comfortable juggling multiple projects, switching from experiential execution to strategy with ease and overseeing complex project management and agency relationships. In this role, you will need to build strong working relationships with multiple stakeholders and you will be a key player in driving collaboration across national initiatives.

WHAT YOU WILL DO

Strategic Leadership

Work with the Senior Director, Americas Marketing to implement the US City Marketing strategy, driving favorability and making Bumble the dating app across key cities.

Reach Gen Z through always-on and opportunistic marketing programs, including always-on events strategy and tentpole experiential moments.

Lead a team of city managers across 10-15 markets. Maintains pulse on trends, identifying of-the-moment opportunities to strengthen and innovate marketing efforts and local partnerships

Team & Program Management

Manage and coach a team of City Managers, overseeing City Marketing programs to ensure impactful execution and brand alignment

Establish and maintain project plans for City Marketing, formally tracking progress toward objectives.

Develop localized strategies and toolkits to help drive efficient activation of the Bumble Date brand across the US, working closely with cross-functional teams on activation, amplification and measurement

Program Execution & Innovation

Plan, manage, and scale live events designed to foster peer-to-peer networking and create memorable moments.

Identify and secure strategic partnerships, experiential events, and guerrilla marketing opportunities that align with Bumble’s brand values and drive user acquisition.

Oversee agency relationships for localized experiential activations, managing RFP process, overseeing creative development, and supporting on-the-ground execution

Oversee event production and design, ensuring alignment with the Bumble brand and business goals. Including but not limited to venue research and selection, invitations and event registration, collateral production, on-site execution, and content capture 

Data-Driven Insights

Leverage data to generate actionable insights, analyzing RSVPs, attendance, CRM, and brand health metrics to support program innovation and evolutionTest, track and measure campaign success, working with self-serve dashboards and internal and external research partnersUnderstand and track trends to optimize marketing program efforts

Operational Excellence

Serve as budget holder, maintaining strong operational best practices and liaising with FP&A

Oversee contracting for partners, vendors, and experiential agency partners 

Collate initiative recaps, creating compelling executive presentations and reports that showcase impact of localized efforts

Create and execute comprehensive project timelines, trackers, and budgets

Collaboration & Relationship Building

Build and maintain collaborative partnerships with internal teams, partnering closely with cross-functional teams to ensure alignment and program success.

KEY SKILLS

Candidate should have extensive experience in managing and executing experiential activations

Experienced team leader, with an ambition to develop and nurture individual development

Creative and innovative, with a finger on the pulse on US culture and best in class brand and experiential marketing

Strong budget, project management and stakeholder management skills

Experience developing creative briefs, with demonstrated experience utilizing consumer research and data to drive actionable insights to inform marketing strategy

Excellent communication, presentation, leadership and interpersonal skills

Great attention to detail and ability to work within tight deadlines, adjust to changes and balance short-term needs with long-term strategic ambitions

A self-starter with a ‘can-do’ attitude who thrives on taking ownership of initiatives with limited oversight.

Comfortable working within a lean team and getting stuck in on project execution

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