Director of Field Marketing, Rōti® presso Rōti

Who are we and what do we do?     

Rōti®, part of the Edible Brands family, offers a fresh and vibrant culinary experience centered around wholesome, healthy ingredients. Founded in 2006, Rōti’s menu features house-made meats, crisp vegetables, and flavorful sauces, all designed to make healthy food accessible, affordable, and satisfying. Together with Edible Brands, we are dedicated to creating meaningful experiences and driving innovation across our growing portfolio of brands. 

Edible Brands® is an innovative, Atlanta-based company that acquires, develops, and manages a world-class portfolio of consumer and service brands. From our flagship brand, Edible Arrangements®, to the diverse portfolio under our umbrella - including Rōti®, edible.com®, edibles.com™, and BerryDirect® - we’ve revolutionized the way people experience food.  

By combining exceptional products with cutting-edge e-commerce platforms, proprietary software, and a robust supply chain, we create memorable and accessible experiences for customers across the globe. As a dynamic, forward-thinking company, we are constantly evolving to deliver high-quality, innovative solutions that resonate with our customers and franchisees worldwide. 

Purpose:
The Director of Field Marketing will lead marketing activations and sales-driving efforts across Rōti’s restaurants (17+ locations and growing). This role is accountable for driving traffic, increasing same-store sales growth, and enhancing local brand awareness by creating and executing promotions, partnerships, grassroots activations, and new restaurant launch strategies. Additionally, the Director of Field Marketing will get the unique opportunity to partner with other leaders to launch Roti’s Franchise system. 

As the senior marketing leader focused on restaurant-level impact, you’ll ensure that every restaurant has scalable, effective, and measurable marketing programs. You’ll partner closely with Operations, Digital, and cross-functional teams to bring campaigns to life both in restaurants and in local communities, directly influencing sales performance. 

Location: This position will work onsite out of our Corporate Office in Atlanta, GA Monday – Friday.  

What that looks like day to day: 

• Own the development and execution of annual restaurant marketing plans that increase guest traffic, frequency, and sales across all Rōti markets.
• Partner with Operations and GMs to identify local opportunities and deliver simple, effective in-market activations that drive measurable results.
• Design and execute promotions, discount strategies, and LTOs that balance guest value with profitability and create urgency to visit.
• Lead marketing for new restaurant openings and remodels, delivering launch events and sustained engagement that build awareness and trial.
• Build grassroots programs and community partnerships (schools, gyms, offices, nonprofits, influencers) that deepen ties and fuel repeat visits.
• Develop toolkits and playbooks for each market, ensuring consistent, on-brand execution at the restaurant level.
• Integrate promotions across digital channels by collaborating with Digital, Loyalty, and Delivery teams to maximize CRM, email, SMS, app, and third-party platforms.
• Manage agency and vendor relationships with clear accountability, ensuring every dollar spent translates into traffic, transactions, and ROI.
• Track, analyze, and report marketing effectiveness, translating insights into scalable playbooks as we expand.
• Stay ahead of guest preferences and local market trends to proactively identify growth opportunities and outpace competitors.

Requirements 

• 8–10 years of multi-unit restaurant/QSR / fast casual marketing experience with a proven record of driving traffic and sales at the market/field level.
• Hands-on field marketing expertise — executing local store activations, grassroots programs, and community partnerships.
• Experience developing and launching LTOs, promotions, and discount strategies that balance guest value with profitability.
• Proven ability to manage budgets, agencies, and vendor relationships with accountability for performance and ROI.
• Strong analytical and ROI-driven approach — able to interpret data, track results, and optimize campaigns for impact.
• Bachelor's degree in marketing, Business, or related field.

Key Competencies 

• Strategic + Execution Balance - able to think big picture while rolling up sleeves to activate programs in the field.
• Data-Driven Decision Maker - uses metrics and insights to guide actions, pivot quickly, and replicate what works.
• Creative Problem Solver- resourceful and innovative in finding scrappy, effective ways to drive traffic and frequency.
• Collaborative Operator- works seamlessly with GMs, Operations, and cross-functional partners to deliver results.
• Customer-Centric Mindset - deeply tuned into guest behaviors and preferences, with a focus on creating relevant, impactful experiences.
• Adaptable and Agile - thrives in a growth-stage, fast-paced environment, adjusting strategies as markets and stores evolve.

What We Offer:  

• Onsite work environment with work-from-home flexibility, fostering collaboration and relationship building with peers, cross-functional partners and leadership    
• The stability and resources of an industry-leading company successfully operating for 25 years, with the agility and innovation of a startup, allowing you to make a significant impact and shape our future.  
• Growth & Development – Each team member has a visible and immediate impact on the business, offering abundant opportunities for personal and professional growth as we scale in size and sophistication  
• Opportunity to be a part of Edible’s ‘Life at Edible’ Employee Resource Group, an inclusive team dedicated to fostering positive experiences for all, focused on connectedness to each other, to the company and the community 
• Healthcare plans that include health/dental/vision insurance, 401K Plan, company-paid life insurance and short-term disability, flexible spending account options and more  
• Paid time off, including sick days & holidays to support work-life balance  

We are proud to be an EEO/AA employer. Applicants for employment are considered without regard to race, creed, color, religion, sex, sexual orientation, marital status, national origin, age, and disability, status as a veteran, Vietnam Era Veteran, or being a member of the Reserves or National Guard.