Paytm is a pioneer of digital payments in India, serving over 450 million consumers and 45 million merchants across payments, financial services, and commerce. Over the years, Paytm has built deep in-house capabilities across technology, data, and operations to operate at scale with high reliability.
About the Role-
Roles & Responsibilities
● Drive acquisition, activation, and retention for the Derivatives (F&O) business through CRM channels including Push, Email, SMS, WhatsApp, and In-App messaging.
● Build personalized campaigns and lifecycle journeys for trader segments such as intraday traders, options traders, and active F&O participants.
● Own end-to-end campaign execution, including audience selection, communication strategy, launch, performance tracking, and optimization.
● Partner with Analytics teams to identify growth opportunities, improve funnel conversion, and drive first-trade and repeat-trade activation.
● Analyze trader behavior, campaign performance, retention cohorts, and trading activity to generate actionable insights.
● Collaborate with Product teams to improve onboarding, activation, and trading journeys for derivatives customers.
● Work with Research and Content teams to create timely trader communications around market events, expiry cycles, volatility, and educational initiatives.
● Design and execute experiments to improve engagement, trading frequency, retention, and customer lifetime value.
Expertise & Qualifications
● 4–5 years of experience in Growth Marketing, CRM, Lifecycle Marketing, or User Growth, with exposure to derivatives, options trading, F&O products, or brokerage platforms preferred.
● Hands-on experience with CRM channels such as Push, Email, SMS, WhatsApp, and In-App messaging.
● Strong SQL and analytical skills with experience using platforms like CleverTap, or Appsflyer.
● Understanding of derivatives markets, F&O products, and trader behavior.
● Data-driven mindset with the ability to convert insights into growth initiatives.
● Strong cross-functional collaboration and project management skills.
● Prior experience in brokerage, trading, or wealth-tech businesses is preferred.
Why Join Us
A collaborative, output-driven program that brings cohesiveness across businesses through technology. You will work on high-impact problems in digital lending and help shape how the business adopts AI in a practical, grounded way.
Compensation If you are the right fit, we believe in creating wealth for you. With 500 mn+ registered users, 25 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers and merchants, and we are committed to it. India's largest digital lending story is brewing here. It is your opportunity to be a part of the story.
Ces cookies sont nécessaires au fonctionnement du site web et ne peuvent pas être désactivés dans nos systèmes. Vous pouvez configurer votre navigateur pour qu'il bloque ces cookies, mais certaines parties du site risquent alors de ne pas fonctionner.
Sécurité
Expérience utilisateur
Cookies ciblés
Ces cookies sont placés par nos partenaires publicitaires via notre site web. Ils peuvent être utilisés par ces entreprises pour créer un profil de vos intérêts et vous montrer des publicités pertinentes ailleurs.
Google Analytics
Google Ads
Nous utilisons des cookies
🍪
Notre site web utilise des cookies et des technologies similaires pour personnaliser le contenu, optimiser l'expérience de l'utilisateur, individualiser et évaluer la publicité. En cliquant sur OK ou en activant une option dans les paramètres des cookies, vous acceptez cela.
Les meilleurs emplois à distance par courriel
Rejoins 5'000+ personnes qui reçoivent des alertes hebdomadaires avec des emplois à distance!