Email Copywriter chez Vicicollection

VICI is the ultimate shopping destination for the modern fashionista. Our assortment covers women’s apparel, accessories, footwear, and handbags. We offer an on-trend assortment with capsule-like weekly drops, featured shops, influencer collaborations, and curated daily drops focused on our customers’ lives and the styling inspiration they need. Much of our assortment is exclusive and made with our customers’ shopping preferences and feedback top of mind. We buy and design sophisticated, trend right, and modern styles we know our customers will love. 

What started as a small family-owned business, has grown since its start in 2012, to a brand with a strong online and social presence. Affordability, quality, and customer service are at the center of our brand and we always strive to ensure our customers are satisfied with their VICI experience. From opening our Nashville retail store to launching pop ups in Newport Beach and Venice Beach, VICI is increasing its retail footprint to bring more awareness to the brand. We are just getting started and excited about what the future holds!

Email copywriting including subject lines, preview text, and body copy leveraging performance insights to optimize open and clickthrough rates.

SMS, MMS, web push, and app push copywriting focused on driving engagement and conversion.

Maintain and refresh triggered flow copy on a seasonal basis, ensuring subject lines, preview text, body copy, SMS messages, and app push notifications stay current with active promotions, codes, and brand priorities.

Partner closely with Retention Marketing team to continually incorporate insights and learnings.

Work collaboratively with Graphic Designer and other marketing team members to ensure marketing efforts are on brand and delivered on time

Weekend and other special drop copywriting (brand collabs, key weekday drops, etc.) including collection and shop launch naming and taglines

Writing copy for daily promotions across channels

Writing paid and organic social media captions for Instagram, Facebook, TikTok, Pinterest, and Threads

Support retail marketing needs, e.g. copywriting for emails and print materials

Maintaining and updating VICI’s brand copy bank

Ongoing competitors copy review and sourcing inspiration, specifically for email and for other channels as required

Developing influencer talking points for weekend collections

Potential copywriting for blog. email newsletter, or other future marketing channels

May support other ad-hoc marketing projects

Develop a strong strategic relationship with channel partners to stay up to date with developments in strategy, goals, testing projects, data and analytics, and e-commerce sales and traffic performance

Continuously learn and adapt copy to maximize engagement and conversion based on results and best practices

Utilize performance data (e.g. open rates, conversion) to inform copy development – ability to review and assess performance within Klaviyo and use weekly results reports to inform copy direction

Outstanding grammar required

 Performance-driven email copywriting experience is required including campaign emails and triggered flows.

Skilled at communicating clearly both verbally and in writing; strong ability to craft customer-facing communications in brand tone of voice.

Demonstrated ability to build the use of AI into their copywriting workflow, while ensuring the end product is in the brand voice.

Experience in apparel/fashion brands and styling or strong demonstrated interest.

Comfortable with ambiguity and able to make logical decisions with minimal supervision.

Excellent time management and organization skills; meticulous attention to detail.

Demonstrates a high degree of personal and professional integrity.

Ability to prioritize work assignments and shift work efforts based on the needs of the department or business goals.

Ability to work positively and collaboratively with different groups within the company to advance the company’s stability and growth.

Be self-motivated and work effectively in a team environment.

Skilled at communicating clearly both verbally and in writing.

Ability to proofread own and others’ work.

Excellent problem-solving skills; willingness to think out-of-the-box to resolve issues.

Comfortable working in a fast-paced, deadline-driven environment.

Demonstrated knowledge and proficiency with Windows (Word, Excel, PowerPoint), Mac and Google products, standard applications (Slack, Office365, Chrome, etc.).

Experience using Figma, Canva, Klaviyo, Shopify, and Asana would be a plus.

Bachelor’s degree in marketing, Communications, or related field preferred (or equivalent experience).

2–3 years of experience email copywriting; experience with retail copywriting preferred

Ability to read, write, speak and understand the English language fluently, and communicate verbally and in writing at a professional level.