Samba TV tracks streaming and broadcast video across the world with our proprietary data and technology. We are on a mission to fundamentally transform the viewing experience for everyone. Our data enables media companies to connect with audiences for new shows and movies, and enables advertisers to engage viewers and measure reach across all their devices. We have an amazing story with a unique perspective on culture formed by a global footprint of data and AI-driven insights.
Samba TV is expanding its measurement capabilities in the Australian market, and we're looking for a Measurement Partner to be at the forefront of that growth. In this role, you will own the full lifecycle of campaign measurement studies — from feasibility and study design through to analysis and client-ready report delivery — across Samba TV's growing portfolio of media, advertising, and publishing partners in APAC.
This is a high-impact individual contributor role for a measurement professional who thrives at the intersection of product, data science, client partnership, and market development. You'll serve as Samba TV's primary measurement subject matter expert in Australia, driving adoption of our ad effectiveness solutions while helping build the local norms and benchmarks that will define our regional narrative for years to come.
WHAT YOU'LL DO
Own and execute end-to-end campaign measurement studies from feasibility assessment through to report delivery, across key media, advertising and publishing partners
Manage multiple simultaneous research projects across various types of media platforms including social, digital streaming, DOOH, DSPs, and SSPs
Understand the tactic-level nuance of each platform (i.e. targeting capabilities, ad formats, objectives) to create specific and bespoke insights aligned to campaign performance
Serve as the main point of contact and build strong relationships with Marketing Science and Analytics teams at key publishers, platforms and agencies across primary markets
Drive adoption of Samba TV's measurement products among new and existing partners in the Australian market
Catalog feedback about our measurement solutions from external stakeholders and relay actionable insights to our product and engineering teams
Help make inroads with new potential customers, serving as a subject matter expert on methodology, report deliverables, and tactical setup
Assist in building Australia-specific norms, narratives, and benchmarks to demonstrate the effectiveness of Samba TV's measurement solutions in a local market context
Develop and improve existing measurement processes to create efficiencies focused on scale across the APAC region
WHO YOU ARE
BA/B.Sc in Statistics, Mathematics, Psychology, Marketing, Data Analytics, or a related field
5+ years of experience in digital advertising measurement at either a brand direct, agency, or platform analytics level, or experience working with ad effectiveness vendors delivering reach and frequency, brand lift, or sales lift studies
Expertise in ad effectiveness research studies and a strong understanding of the digital marketing landscape in Australia, including relationships between platforms, agencies, and brand teams
Comfortable managing large data sets using R, SQL, Python, or similar tools
Ability to work independently and take ambiguous inputs to develop repeatable, scalable processes
Strong understanding of statistical analyses and measurement study design using control/exposed methodologies
Expertise in project management, supporting multiple deliverables simultaneously at different stages of the process
Keen eye for detail in building and QAing reports while ensuring on-time delivery to clients
Experience with streaming and digital video measurement methodologies, with knowledge of the Australian broadcast and streaming landscape (e.g. BVOD, SVOD, FTA) considered a strong advantage
Confident communicator with a track record of building and maintaining client relationships in the Australian market
Familiarity with local Australian data and measurement ecosystem (e.g. OzTAM, Nielsen, IAB Australia standards) is a plus
Ability to work effectively across time zones as part of a global team spanning EMEA, APAC, and North America
Additional Information
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Samba TV is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We strive to empower connection with one another, reflect the communities we serve, and tackle meaningful projects that make a real impact.
Samba TV may collect personal information directly from you, as a job applicant, Samba TV may also receive personal information from third parties, for example, in connection with a background, employment or reference check, in accordance with the applicable law. For further details, please see Samba's Applicant Privacy Policy. For residents of the EU , Samba Inc. is the data controller.
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