At Instructure, we believe in the power of people to grow and succeed throughout their lives. Our goal is to amplify that power by creating intuitive products that simplify learning and personal development, facilitate meaningful relationships, and inspire people to go further in their education and careers. We do this by giving smart, creative, passionate people opportunities to create awesome.
And that's where you come in:
Instructure is seeking a highly motivated and experienced Senior Account Executive (Vocational) to drive new customer acquisition across the Asia region. This role is responsible for identifying, pursuing, and closing new business opportunities for our leading Canvas educational technology solutions.
About the Role
Sales Execution & Pipeline Management
New Business Development: Proactively identify and target prospective clients within the K-12, Higher Education, and Corporate Learning sectors across the Asian market.
End-to-End Sales Cycle: Manage the full lifecycle from lead generation and qualification to proposal development, complex negotiation, and final closing.
Forecasting & Reporting: Maintain high CRM integrity; accurately forecast opportunities and provide regular pipeline status updates to the leadership team.
Strategic Market Growth
Market Expansion: Develop and execute data-driven strategic account plans to penetrate new territories and expand Instructure’s regional footprint.
Market Intelligence: Stay at the forefront of industry trends, the competitive landscape, and shifting regulatory requirements within the Asian EdTech sector.
Travel & Engagement: Represent the brand at major industry events and travel extensively across the region to facilitate face-to-face client acquisitions.
Product Leadership & Collaboration
Subject Matter Expertise: Develop a deep technical and functional understanding of the Instructure product suite (e.g., Canvas LMS), effectively articulating value propositions to both technical and non-technical audiences.
Cross-Functional Synergy: Partner with Sales Engineering, Marketing, and Customer Success teams to ensure a frictionless transition from sale to product adoption.
Stakeholder Management: Cultivate and sustain high-level relationships with key decision-makers and executive stakeholders within target organizations.
About You
B2B SaaS Experience: 5+ years of successful quota-carrying sales experience in a B2B SaaS environment, with a primary focus on new logo acquisition.
Regional Market Expertise: A proven track record of selling into the Asian market, demonstrating a deep understanding of regional business practices and cultural nuances.
Industry Domain Knowledge: Highly preferred experience selling into the Education Technology (K-12, Higher Ed) or Corporate Learning sectors.
Linguistic Proficiency: Fluency in English is required; proficiency in additional languages such as Mandarin, Filipino, Japanese, Korean, or Bahasa Indonesia is a significant advantage.
Advanced Sales Acumen: Demonstrated ability to navigate complex sales cycles, execute high-level negotiations, and consistently exceed revenue targets.
Communication Excellence: Exceptional written, verbal, and interpersonal skills, with the ability to deliver persuasive presentations to executive stakeholders.
Technical Aptitude: The ability to rapidly master and articulate complex technical concepts and product functionalities to diverse audiences.
Academic Background: Bachelor’s degree in Business, Marketing, or a related field of study.
Core Mindset: A highly motivated, results-oriented self-starter capable of working independently within a high-growth, fast-paced environment.
Additional Information
We believe in hiring great people and treating them right. The more diverse we are, the better our ideas and outcomes.
Instructure is an Equal Opportunity Employer. We comply with applicable employment and anti-discrimination laws in every country where we operate.
All employees must pass a background check as part of the hiring process. To help protect our teams and systems, we’ve implemented identity verification measures. Candidates may be asked to verify their legal name, current physical location, and provide a valid contact number and residential address, in accordance with local data privacy laws.
Any attempt to misrepresent personal or professional information will result in disqualification.
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