Regional Integrated Marketing Lead, EMEA MU (Barcelona, ES, 08019) chez SAP Software Solutions | Business Applications and Technology

We help the world run better
At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed. 

Team Overview:

Sitting in the global Integrated Marketing organization, this team’s core focus is to drive strategic alignment and planning across regions, ensuring global marketing priorities are translated into actionable regional strategies and frameworks. By strengthening collaboration between global marketing strategy and regional field activation, the team enables regions and MUs to more easily adopt and execute global initiatives in ways that resonate locally.

The result is a more connected and consistent customer journey — from global campaign engines through to local field engagement — creating a unified experience across all touchpoints.

The Role:

The Regional Integrated Marketing Lead, EMEA MU plays a critical role in bridging global marketing strategies with EMEA MU execution. This role ensures that omnichannel programs are localized, aligned, and effectively delivered to meet the unique needs of the EMEA MUs. The ideal candidate combines strong collaboration skills with strategic thinking, operational excellence, and a deep understanding of the customer journey.

Primary Responsibilities

• Localize and Execute Omnichannel Programs Adapt global campaigns and initiatives to meet regional needs, ensuring consistent, high-quality execution across all channels.

• Provide Regional Visibility and Insights Deliver regular updates on program status, performance, and key learnings to RIMLs and regional leadership.

• Partner with Channel Leads for Alignment Collaborate closely with global and regional channel owners to influence plans, manage regional channels, and maintain alignment with global marketing objectives.

• Develop Regional Frameworks and Templates Build structures and templates that connect tactics across channels, supporting integrated marketing plans tailored to local priorities.

• Drive Cross-Channel Coordination and Customer Journeys Align regional marketing activities with customer journey mapping to identify friction points and drive seamless engagement across touchpoints.

• Lead Planning and Performance Reviews Support planning, pilot new approaches to measure effectiveness, and lead ROR (Review of Results) sessions with clear, actionable insights.

• Facilitate Governance and Communication Cadence Establish and manage regular check-ins, community calls, and forums that connect Regional CMOs, LOB leads, and field teams for continuous alignment and feedback.

• Enable Knowledge Sharing and Best Practices Collect, document, and share playbooks, frameworks, and guides to promote consistency and scalability while allowing for regional customization.

• Track and Report Progress Manage processes for documenting action items, tracking progress, and reporting on team priorities, outcomes, and impact.

Experience and Skillset:

• 5+ years of B2B technology marketing experience, with a strong focus on digital channels and/or field execution.

• Proven expertise orchestrating cross-functional teams in complex, matrixed organizations.

• Hands-on experience with digital demand generation strategies across multiple channels.

• Strong analytical mindset with the ability to use performance data to refine marketing strategies.

• Excellent communication, collaboration, and project management skills.

• Data-driven mindset with ability to measure and articulate marketing impact.

• Self-starter with a passion for innovation and ecosystem collaboration.

• Strong written and verbal communication skills, with the ability to translate strategy into clear action.

• High adaptability, proactive problem-solving skills, and the ability to thrive in fast-paced environments.

Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.  

We win with inclusion
SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: [email protected].

For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity,  gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability, in compliance with applicable federal, state, and local legal requirements.

Successful candidates might be required to undergo a background verification with an external vendor.

AI Usage in the Recruitment Process

For information on the responsible use of AI in our recruitment process, please refer to our Guidelines for Ethical Usage of AI in the Recruiting Process.

Please note that any violation of these guidelines may result in disqualification from the hiring process.

Requisition ID: 440543  | Work Area: Marketing  | Expected Travel: 0 - 10%  | Career Status: Professional  | Employment Type: Regular Full Time   | Additional Locations:  #LI-Hybrid