Change Manager chez Diageo

Job Title

Change Manager

About US:

With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future.

About the Function:

Our Digital and Technology (D&T) team are innovators, delivering ground-breaking solutions that will help shape the future of our iconic brands. Technology touches every part of our business, from the sourcing of sustainable ingredients to marketing and development of our online platforms. We utilise data insights to build competitive advantage, supporting our people to deliver value faster.

Our D&T team includes some of the most talented digital professionals in the industry. Every day, we come together to push boundaries and innovate, shaping the digital solutions of tomorrow. Whatever your passion, we’ll help you become the best you can be, creating career-defining work and delivering breakthrough thinking.

About the Role

The Change Manager is a pivotal role within the Customer Value Stream (CVS), specifically reporting into the Portfolio & Strategy Sub-Stream. The primary focus will be to drive the change management agenda for CVS tools and initiatives, with a direct focus on adoption, and usage to ensure maximum benefit realization.

This is a dynamic role combining both project-based implementation of new solutions and ongoing, continuous change management to drive the sustained adoption of existing tools. Success requires strong collaboration with market teams, D&T regional leads, and CVS Product & Business-as-Usual (BAU) Teams. Services are delivered across all commercial functions and global markets.

·       Investment Oversight: Understand change management investment costs and ensure project change initiatives are adequately budgeted and resourced within the overall program financial guidelines.

·       Benefit Realization: Focus change strategies on measurable outcomes that drive business value and benefit realization, linking adoption rates directly to commercial returns.

·       Global/Multi-Market Reach: Accountable for delivering change services and ensuring adoption across all markets and commercial functions, necessitating cultural awareness and tailored strategies.

·       Stakeholder Alignment: Navigate a complex matrix of stakeholders, including senior Business leaders, regional D&T teams, and local market experts, to secure alignment, buy-in, and co-creation for change initiatives.

·       Cross-Functional Collaboration: Strong collaboration is required across multiple functions within and outside of D&T.

The Change Manager is accountable for maximising employee adoption and usage of new and existing tools within the Customer Value Stream, thereby ensuring business value and benefit realization are achieved. This includes ownership over the end-to-end Change Management lifecycle from strategy to embedment.

To create, lead, and deliver a robust and innovative change management strategy that informs, inspires, and involves all affected stakeholders—from senior sponsors to end-users—to successfully enable, embed, and sustain significant organisational change (new ways of working and technology adoption). The ultimate goal is to mobilise stakeholders to embrace the change and drive sustained adoption for commercial success.

·       Define the new business processes, roles, and organizational structures required to successfully operate the implemented solutions.

·       Partner with business leaders to redesign and document job roles and responsibilities impacted by the change.

·       Coach and prepare senior leaders and project sponsors to effectively communicate, advocate for, and reinforce the change within their respective teams.

·       Proactively identify, analyze, and address resistance to change from key stakeholder groups, developing specific intervention tactics to mitigate negative impacts."

·       Establish change governance structures (e.g., adoption steering committees) to monitor post-implementation performance and address barriers to sustainment.

·       Formally transition change materials, ownership, and tracking metrics to the BAU/Product teams to ensure long-term change embedment.

·       Ensure cultural and regional nuances are assessed and incorporated into all communications, training, and readiness plans to maximize localized buy-in and effectiveness.

·       Enabled through the following deliverables

·        

o   Change Strategy & Planning: Develop and implement change management strategies that maximize employee adoption and usage while minimizing resistance.

o   Conduct Change Impact Analyses and Change Readiness Assessments to identify stakeholder groups and readiness gaps. Develop the holistic Business Readiness Plan.

o   Communication & Engagement: Design and execute comprehensive Communication and Engagement Plans using data and audience insights. Facilitate communication between project teams and stakeholders, ensuring the right message is delivered to the right people at the right time through appropriate channels. Build a strong network of business communicators/champions.

o   Training & Capability: Identify training needs and coordinate with D&T/Product teams to develop and deploy Training Programs and Materials (digital and in-person) tailored to different user groups. Plan, manage, and deploy a Performance Support Network (e.g., Super Users/Local Experts) to ensure post-Go-Live capability and knowledge transfer.

o   Measurement & Sustainment: Track progress against Change Management plans using clear performance metrics (especially adoption and usage data). Provide regular Progress Reports & Dashboards on the effectiveness of change initiatives to senior management. Identify potential risks and develop mitigation strategies.

Essential Experience

·       7+ years proven experience developing and implementing end-to-end Change Management Plans on large-scale business transformation or technology adoption programs, preferably within a global corporate environment.

·       Demonstrable experience in driving adoption through data-based reporting and insights.

·       Proven ability to develop and implement communications plans using a range of channels (written, online, visual, face-to-face).

·       Experience of delivering or working on projects using various project methodologies.

·       Demonstrated ability to influence and secure buy-in from stakeholders at a senior level.

·       Familiarity with and experience employing standardized change management methodologies.

Essential Skills & Competencies

·       Superior Communications: Excellent written and verbal communication skills; comfortable challenging the norm and presenting to senior audiences.

·       Stakeholder Management: Exceptional relationship-building skills, with the ability to rapidly build credibility and lead mixed business and partner teams.

·       Commercial & Analytical Mindset: Strong financial acumen and a "roots decision making in benefits & data" approach. Proficient in Excel & PowerPoint.

·       Change Leadership: Results-oriented, resilient under pressure, and capable of operating with an "Act like an Owner" mindset.

·       Tools: Experience with data/CRM tools such as PBI (Power BI), SAP, or Salesforce is highly advantageous.

·       Inability to Secure Leadership & Resource: Failure to quickly build strong relationships with sponsors and stakeholders, leading to an inability to secure the necessary change leadership and resources.

·       Lack of Commercial/Situational Awareness: A lack of credibility due to an insufficient understanding of the commercial business context, situational awareness, or the impact of the change on market operations.

·       Resistance to Data-Driven Decisions: An inability to use adoption and usage data to continuously improve change interventions and apply a continuous improvement mindset.

·       Weak Influence & Communication: Inability to effectively convey complex change messages to diverse, multi-market audiences or to successfully coach and motivate leaders on communication issues.

·       Measurement & Sustainment: Track progress against Change Management plans using clear performance metrics (especially adoption and usage data). Provide regular Progress Reports & Dashboards on the effectiveness of change initiatives to senior management. Identify potential risks and develop mitigation strategies.

Rewards & Benefits Statement: (TE)

Flexible Working Statement:

Flexibility is key to our success. From part-time and compressed hours to different locations, our people work flexibly in ways to suit them. Talk to us about what flexibility means to you so that you’re supported from day one.

Diversity statement:

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you.