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Marketing Operations Manager
West
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Description

 

Description:  

We're looking for a Marketing Operations Manager to be the architect of our marketing technology stack and customer journey. You'll play a critical role in ensuring our marketing efforts are efficient, data-driven, and seamlessly integrated with our sales processes. 

Responsibilities: 

  • Marketing Automation Ownership: Own and optimize our marketing automation platform (HubSpot), including lead lifecycle management, nurture programs, lead scoring, routing, and integration with Salesforce. 
  • Lead Flow Management: Manage the flow of leads across the entire marketing and sales funnel, ensuring accurate tracking of MQLs (Marketing Qualified Leads), SALs (Sales Accepted Leads), SQLs (Sales Qualified Leads), and Closed-Won opportunities. You'll also collaborate with the Sales Operations team on routing rules and SLAs (Service Level Agreements). 
  • Scalable Infrastructure: Build scalable program templates, email and landing page assets, and tokens to enable efficient campaign execution across all marketing teams. 
  • Data Integrity & Maintenance: Monitor and troubleshoot syncs between HubSpot and Salesforce, proactively identifying and resolving any data integrity issues. 
  • Campaign Support: Support campaign execution by managing the campaign setup, QA (Quality Assurance), and launch processes in coordination with marketing team members. 
  • Performance Reporting: Be the data-driven voice in the room, partnering with marketing and analytics teams to guide the development of dashboards and reports that track performance, attribution, funnel conversion, and ROI (Return on Investment). 
  • Best Practices & Compliance: Champion best practices for database hygiene, segmentation, compliance (GDPR, CAN-SPAM, TCPA), and naming/taxonomy conventions. 
  • Automation & Innovation: Identify opportunities for automation and personalization, including the use of AI to enhance targeting, content delivery, and overall funnel velocity. 
  • Martech Leadership: Lead or support Martech projects, including tool evaluations, integrations, and the implementation of new capabilities. 
Requirements

 

Qualifications: 

  • A minimum of 4 years, hands-on experience with Hubspot and Salesforce (required).  
  • Deep understanding of B2B SaaS marketing funnels, including the relationship between MQLs, pipeline, and revenue. 
  • Strong experience with lead management, routing logic, scoring models, and funnel analytics. 
  • Demonstrated ability to operationalize complex marketing strategies through scalable systems and processes. 
  • Proven success working cross-functionally with Sales, SDR, and Marketing teams. 
  • Strong project management and prioritization skills in a fast-paced, high-growth environment. 
  • Excellent written and verbal communication skills; able to distill complexity for non-technical stakeholders. 
  • Analytical mindset with the ability to turn data into actionable insights 
  • Excellent communication and collaboration skills. 
  • Ideally, you’re located in the Greater Boston area so you can be at Intentsify HQ in Westwood, MA, 2-3 days per week with the marketing team.  
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