Marketing Specialist, Onsite & Paid Media chez American City Business Journals
American City Business Journals · Charlotte, États-Unis d'Amérique · Onsite
- Professional
- Bureau à Charlotte
- Execute onsite marketing campaigns promoting newsletters, memberships, and other products.
- Support paid search and paid social campaign setup, optimization, and reporting.
- Build and maintain dynamic audience lists using HubSpot, Piano, and other CRM tools.
- Write, QA, and launch marketing campaigns across multiple channels (onsite, social, search).
- Pull and analyze performance data; surface insights to improve campaign efficiency.
- Collaborate with Product, Design, and Editorial teams on new feature and benefit launches.
- Conduct A/B tests to improve onsite conversion rates and report on findings.
- Monitor customer feedback and trends to inform personalization and segmentation strategies.
- Stay current on best practices in digital marketing, analytics, and compliance.
