Associate Director, Social Media chez Tombras

Tombras, an independent, 400+ person full-service advertising agency is searching for an Associate Director, Social Media to join our team.Where you’ll be working: Knoxville, TN. Relocation assistance may be provided.Culture moves fast, and the Tombras social media team moves faster. We work at the speed of culture to build obsessive fandoms around some of your favorite brands like MoonPie, Josh Cellars, and Arby’s. We’re looking for an Associate Director of Social Media who can lead strategy, drive cultural and consumer insights and manage day-to-day social media efforts for clients. This role reports to the VP of Social Media and will work closely with other departments to create world-class social-first campaigns rooted in strategy. The ideal candidate combines creativity, strategy, and analytical expertise to spearhead our efforts across all social channels and will help grow and evolve our social practice at Tombras. 

What you'll be doing:

Lead day-to-day social strategy efforts across various client brands

Collaborate with creative directors, community managers, brand strategists, project managers, account teams, and analysts all in-house to produce best-in-class social media content

Drive advanced, on-trend social strategy and brand playbook creation across various clients

Present creative concepts and performance analysis to agency leadership and clients

Formulate and evolve best-in-class social media strategies spanning audience insights, channel mix, content strategy, community management, influencer marketing, paid media, and more

Oversee execution of omnichannel social campaigns from creative concept through deployment, optimization, and results analysis

Manage and mentor a team of social media managers

Continuously explore new social platforms, functionalities, and technologies to push boundaries

Consult existing and prospective clients on leveraging social to achieve brand and business goals

Work at the speed of social - fast! Which means more opportunities to make exceptional and impactful content

What you bring:

6+ years of experience in social media management, strategy and content creation

Excellent written and verbal communication skills

Experience with social media analytics and reporting tools

Desire to build and foster engaged communities and create award-winning social-first work with a team of highly motivated creatives and strategists

Experience managing and leading a team, giving feedback, setting goals, and fostering a positive team culture

Ability to work collaboratively with cross-functional teams

Ability to proofread content for grammatical accuracy and maintain style consistency across pieces

Public speaking skills to ensure ideas are presented effectively and coherently

Passion for current and emerging social media platforms, trends, and best practices

Strong project management and organizational skills, and ability to prioritize and manage multiple projects simultaneously

An attitude of positivity, adaptability, curiosity, and exploration

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